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Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering

Influential Factors In Consumer's Adoption Of Innovative Products, Mahdokht Kalantari Jan 2018

Influential Factors In Consumer's Adoption Of Innovative Products, Mahdokht Kalantari

Wayne State University Dissertations

This dissertation addresses the challenges involved with the process of diffusion of innovations in the contexts of innovative educational materials and technological innovations.

Chapters 2 and 3 discuss building and using Online Brand Communities (OBCs) to disseminate innovative math educational materials. OBCs are known to be important platforms where consumers can communicate with the brand as well as other consumers. Through the effective use of these platforms, brands could accelerate the process of diffusion of their innovations. However, OBCs will not survive if consumers do not get engaged and participate in these communities. The purpose of this section of the ...


A Data-Driven And Mixed Methods Analysis Of Automotive Retail Operations Management, Mark Allen Colosimo Jan 2018

A Data-Driven And Mixed Methods Analysis Of Automotive Retail Operations Management, Mark Allen Colosimo

Wayne State University Dissertations

The importance of effective retail operations management has never been more significant. Our research aims to expand the understanding for efficiency and dynamics of franchise outlets within retail networks with a focus on sales performance and profitability. The focus and contribution is the development of an actionable data analytics driven process by which automotive dealerships (retail outlets) can be analyzed to identify areas of opportunity for improvement. In general, automotive dealerships aim to sell product to make a profit, the manufacturer of the product/brand desires to sell vehicles to make a profit, and the customer desires to find a ...


A Customer Choice Modeling Framework For Assortment Planning Of Configurable Products In Automotive Industry, Farah Dubaisi Jan 2015

A Customer Choice Modeling Framework For Assortment Planning Of Configurable Products In Automotive Industry, Farah Dubaisi

Wayne State University Theses

Due to the increased competition in the auto industry, proliferation of the vehicle models and increased customer need for choice and customization, it has become more critical than ever to offer a variety of features and customization flexibility while at the same time restraining and, even better, cutting down the costs. Product complexity, in the automotive industry, can be measured by the size of the assortment offered, i.e., set of vehicle configurations a customer can choose from (e.g., for a given model of a brand). While complexity fosters growth with increased alignment of product characteristics and customer needs ...


Decision Support Models For The External Variety Of Configurable Products, Erkan Isikli Jan 2012

Decision Support Models For The External Variety Of Configurable Products, Erkan Isikli

Wayne State University Dissertations

The decision of what configurations of a product to offer is a difficult one for marketing and sales departments. In this study, we developed decision support models that can help decision makers when using operational models to manage external variety of configurable products. Our main objective is to reduce the number of product variants offered in a proper way so that inventory and demand models do not suffer from the curse of dimension. Due to its ability and flexibility, our framework can be employed under various marketing actions. We applied our framework to both qualitative and quantitative data.