Operations Research, Systems Engineering and Industrial Engineering Commons^™

Demand Modeling And Capacity Planning For Innovative Short Life-Cycle Products, Saman Alaniazar

Wayne State University Dissertations

This dissertation focuses on demand modeling and capacity planning for innovative short life-cycle products. We first developed a new model in the class of stochastic Bass formulations that addresses the shortcomings of models from the extant literature. The proposed model considers the common fact that the market potential of a product is not fixed and might change during a life-cycle due to exogenous (e.g., economic- or competitors-related) or endogenous (e.g., quality-related) factors. Allowing this parameter (market potential in the Bass model) to follow a geometric random walk, we have showed that the future demand of a product in each period …