Open Access. Powered by Scholars. Published by Universities.®
Operations Research, Systems Engineering and Industrial Engineering Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 6 of 6
Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Journal of International Technology and Information Management
The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …
Privacy And The Information Age: A Longitudinal View, Charles E. Downing
Privacy And The Information Age: A Longitudinal View, Charles E. Downing
Journal of International Technology and Information Management
As information systems and data storage capacity become increasingly sophisticated, an important ethical question for organizations is “What can/will/should be done with the personal information that has been and can be collected?” Individuals’ privacy is certainly important, but so is less costly and more targeted business processes. As this conflict intensifies, consumers, managers and policy makers are left wondering: What privacy principles are important to guide organizations in self-regulation? For example, do consumers view the five rights originally stated in the European Data Protection Directive as important? Comprehensive? Is there a product discount point where consumers would forsake these principles? …
A Framework And Guide For Understanding The Creation Of Consumer Trust, Joseph A. Cazier
A Framework And Guide For Understanding The Creation Of Consumer Trust, Joseph A. Cazier
Journal of International Technology and Information Management
This paper develops a framework and model for building trust by combining research on the creation of trust with the dimensions of trust: ability, benevolence and integrity. By combining these dimensions in a matrix with the types of trust production based on characteristics, process and institutions, the paper develops a robust 3 x 3 matrix with which to categorize and understand trust production. The framework is developed and analyzed in the light of literature on consumer trust. This framework can help researchers, practitioners and consumers understand trust creation and assist businesses in developing a comprehensive strategy for managing trust.
Improving Credit Card Operations With Data Mining Techniques, Malini Krishnamurthi
Improving Credit Card Operations With Data Mining Techniques, Malini Krishnamurthi
Journal of International Technology and Information Management
Consumer credit is ubiquitous and lending poses credit risk – the risk of economic loss due to the failure of a borrower to repay according to the terms of his or her contract with the lender. And so, managing credit risk entails estimating the potential ability of borrowers to repay their debts. Researchers have sought to identify factors that contribute to consumer risk, by using quantitative models. However, the presence of data mining techniques to identify credit risk cannot be ignored. There is a paucity of research to demonstrate the use of data mining techniques in this context, and such …
Application Of Uml For Modeling Urban Traffic System Using Producer Consumer Theory To Generate Process Algebra Model, Manuj Darbari, Sanjay Medhavi, Abhay Kumar Srivastava
Application Of Uml For Modeling Urban Traffic System Using Producer Consumer Theory To Generate Process Algebra Model, Manuj Darbari, Sanjay Medhavi, Abhay Kumar Srivastava
Journal of International Technology and Information Management
UML is widely used as an industry standard for modeling any system. In this paper will be dealing with simple UML diagrams and show that low it can be transformed into process algebra models specially designated to model urban traffic systems. The model capture functionality at the level of mesoscopic as well as microscopic level and it is merged with process algebra’s producer consumer theory. The model is also formalized using Process algebra equations. This paper focuses on complex situational activity diagrams enhancing the expressivity by refining at the abstraction levels. Performance requirement is annotated by the UML profile for …
Fee -Based Online Services : Exploring Consumers’ Willingness To Pay, L. Richard Ye, Yue Zhang, Dat-Dao Nguyen, James Chiu
Fee -Based Online Services : Exploring Consumers’ Willingness To Pay, L. Richard Ye, Yue Zhang, Dat-Dao Nguyen, James Chiu
Journal of International Technology and Information Management
Many online service businesses are beginning to charge fees for services that they used to provide for free. It is unclear whether consumers are ready to embrace this practice. This study explores consumer attitudes toward fee-based online services. The results of the study indicate that consumers’ willingness to pay for online services is likely to be influenced by their perceived value of convenience these services provide, and by the extent to which they utilize these services. While consumers appear more willing to pay for services that are qualitatively better than free services, there is also indication that the belief remains …