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Understanding The Relationship Of Innovation And Quality In A Fast-Changing Market: An Automotive Industry Perspective, Donna Leanne Bell
Understanding The Relationship Of Innovation And Quality In A Fast-Changing Market: An Automotive Industry Perspective, Donna Leanne Bell
Wayne State University Dissertations
In a time when the consumer electronics industry is getting new products to market at a rapid rate, automotive original equipment manufacturers (OEM) must identify ways of getting new products and features to customers faster and with high quality to maintain or increase market share. This accelerated product development process requires a positive relationship between conceptual design and quality in order for a firm to have high performance in strategic areas innovation and quality. The purpose of this dissertation is to research the impact that quality practices have on the advanced product development process. Specifically, this research is focused on …