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Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering

Usability Investigation Of E-Business Web-Based Forms, Gerald V. Post, Albert Kagan, Betsy Page Sigman Jan 2009

Usability Investigation Of E-Business Web-Based Forms, Gerald V. Post, Albert Kagan, Betsy Page Sigman

Journal of International Technology and Information Management

Usability on Web sites is critical because almost no training is provided for users on commercial sites. Instead, Web design relies on standards and consistency across sites. Traditional usability results indicated that computer forms should follow paper-based forms. Yet, Web paradigms have evolved that are quite different from paper-based forms. Specifically, this study reveals that users commit fewer errors and prefer simple forms limited to a single concept per screen. This conclusion significantly alters the recommendations for designing business forms.


In Search Of Factors To Online Game Addiction And Its Implications, Yangil Park, Jeng-Chung V. Chen Jan 2007

In Search Of Factors To Online Game Addiction And Its Implications, Yangil Park, Jeng-Chung V. Chen

Journal of International Technology and Information Management

Research has explored online users who are hooked on Internet applications such as chat rooms, web surfing, and interactive games. Online game addiction is one of the problems arisen from the use of the Internet. This study is motivated by a causal connection found from previous research of computer game addiction. The study describes two typical types of online games and looks further into the causes of the addiction by using two main theories. We also propose research hypotheses and discuss possible implications of online game addiction.


An Examination Of Internet Effectiveness For Non-Work Activities, Pruthikrai Mahatanankoon, Tim Klaus, H. Joseph Wen Jan 2007

An Examination Of Internet Effectiveness For Non-Work Activities, Pruthikrai Mahatanankoon, Tim Klaus, H. Joseph Wen

Journal of International Technology and Information Management

The Internet is frequently used for non-work activities. When used for these purposes, the effectiveness of the Internet in accomplishing these leisure activities becomes an important consideration. Research literature has remained relatively silent in regards to the examination of accomplishing non-work tasks through the Internet. This study uses Davis’ Technology Acceptance Model (TAM) as a basis to predict different types of common user web activities—entertainment, communicating, and information searching. Using Structured Equation Modeling, this paper examines the effectiveness of the Internet in accomplishing non-work activities. In this study, the overall analysis of the survey data suggests that perceived ease of …


A Framework And Guide For Understanding The Creation Of Consumer Trust, Joseph A. Cazier Jan 2007

A Framework And Guide For Understanding The Creation Of Consumer Trust, Joseph A. Cazier

Journal of International Technology and Information Management

This paper develops a framework and model for building trust by combining research on the creation of trust with the dimensions of trust: ability, benevolence and integrity. By combining these dimensions in a matrix with the types of trust production based on characteristics, process and institutions, the paper develops a robust 3 x 3 matrix with which to categorize and understand trust production. The framework is developed and analyzed in the light of literature on consumer trust. This framework can help researchers, practitioners and consumers understand trust creation and assist businesses in developing a comprehensive strategy for managing trust.


Corporate Blogs Of 40 Fortune 500 Companies: Distribution, Categorization And Characteristics, Shaoyi He, Jake Zhu Jan 2007

Corporate Blogs Of 40 Fortune 500 Companies: Distribution, Categorization And Characteristics, Shaoyi He, Jake Zhu

Journal of International Technology and Information Management

This paper studies corporate blogs as virtual communities, focusing on the distribution, categorization and characteristics of 40 Fortune 500 Companies’ blogs. Firstly, the 40 corporate blogs were classified by industries to see which industries are active advocates of corporate blogs. Secondly, the 40 corporate blogs were first grouped in direct competitor clusters and then categorized into four types of virtual communities: 1) Community of interest, 2) Goal-oriented community of interest, 3) Learner’s community, and 4) Community of practice. Thirdly, eight common elements were identified and compared for each of the 40 corporate blogs to find out their major characteristics. Finally, …


Building Relationships That Last: Integrating Public Relations Into Web Design, Richard V. Mccarthy, Jay E. Aronson, Robert Petrausch Jan 2004

Building Relationships That Last: Integrating Public Relations Into Web Design, Richard V. Mccarthy, Jay E. Aronson, Robert Petrausch

Journal of International Technology and Information Management

This paper explores the relationship between web site design, public relations strategy, and a consumer’s intention to return to a web site. This relationship is defined through a model that explores the influence of information satisfaction, particularly when the web site design is congruent with the consumer’s expectations. The public relations dimension extends the consumer web site design model by interjecting a long-term focus on relationship building that organizations will need to make electronic commerce a viable investment in information technology resources. This is significant because it recognizes the importance of developing loyalty and trust online.


Measuring Online Students' Ability To Apply Programming Theory: Are Web Courses Really Working?, Kathryn A. Marold, Wayne Haga Jan 2004

Measuring Online Students' Ability To Apply Programming Theory: Are Web Courses Really Working?, Kathryn A. Marold, Wayne Haga

Journal of International Technology and Information Management

As a response to troubling doubts about the success of Web-delivered courses that include problem solving and critical thinking skills, the authors gathered data from two online sections of the CIS Application Programming with Visual Basic course at Metropolitan State College of Denver over two semesters and compared it with the data from classroom sections. T-tests showed a significant difference in the means of student projects and tests that required application of theory learned. All sections of the course used the same syllabus and assignments and were taught by the same instructor. Internet students scored significantly lower in theory portions …


Fee -Based Online Services : Exploring Consumers’ Willingness To Pay, L. Richard Ye, Yue Zhang, Dat-Dao Nguyen, James Chiu Jan 2004

Fee -Based Online Services : Exploring Consumers’ Willingness To Pay, L. Richard Ye, Yue Zhang, Dat-Dao Nguyen, James Chiu

Journal of International Technology and Information Management

Many online service businesses are beginning to charge fees for services that they used to provide for free. It is unclear whether consumers are ready to embrace this practice. This study explores consumer attitudes toward fee-based online services. The results of the study indicate that consumers’ willingness to pay for online services is likely to be influenced by their perceived value of convenience these services provide, and by the extent to which they utilize these services. While consumers appear more willing to pay for services that are qualitatively better than free services, there is also indication that the belief remains …


Online Reverse Auctions: An Overview, Ching-Chung Kuo, Pamela Rogers, Richard E. White Jan 2004

Online Reverse Auctions: An Overview, Ching-Chung Kuo, Pamela Rogers, Richard E. White

Journal of International Technology and Information Management

Electronic commerce (e-commerce) is the fastest growing area in the U.S. economy with electronic procurement (e-procurement) being a major component, and online reverse auctions (ORAs) have emerged as a key e-procurement tool. Since the mid-1990s, ORAs have been gaining in popularity because of their potentially significant positive impact on the profitability of both the buyers and the sellers. Much has been written about the new purchasing paradigm and numerous stories have been reported recently. This paper is aimed at providing a critical review of ORAs by examining their historical developments, different forms, advantages, and disadvantages. In addition, 10 important factors …