Mining Engineering Commons^™

A Framework For Understanding The Public's Perspectives Of Mining Applied To The Kentucky Coal Industry, Joshua M. Hoffman

Theses and Dissertations--Mining Engineering

People’s perceptions of mining are heavily based on the media they consume and the messages therein. News outlets ordinarily report on mining only when there is an accident or environmental concern. When messages that the public is exposed to are negative, it is no wonder that there are negative perceptions about mining.

Current public relations campaigns on the behalf of specific companies or select sectors do exist; however, this is often a reactionary move in response to recent shifts in the socio-political environment. The details of these campaigns are often tied up in proprietary information or withheld by public relations …