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Engineering Science and Materials Commons

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2012

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Determining The Proper Point Size For Display Type On Packaging, Joanna Fischer Aug 2012

Determining The Proper Point Size For Display Type On Packaging, Joanna Fischer

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Through the use of a preference test, the proper point size of display text on a package was evaluated in relation to a package's proportions. The test involved the examination of packaging images displaying the product or brand name in various point sizes by 150 participants who were then asked to choose the option they most preferred. The participants were then provided with a post-survey intended to gather additional information regarding potential preference motives.
The primary purpose of this study was to determine the most preferred display type size of a package based on its relationship with the package ...