Open Access. Powered by Scholars. Published by Universities.®

Engineering Science and Materials Commons

Open Access. Powered by Scholars. Published by Universities.®

All Theses

2012

Consumer behavior

Articles 1 - 1 of 1

Full-Text Articles in Engineering Science and Materials

Product Display Versus Graphical Representation On Packaging, Joshua Galvarino Dec 2012

Product Display Versus Graphical Representation On Packaging, Joshua Galvarino

All Theses

ABSTRACT
Previous research conducted (Hurley, et al., 2012) concerning physical and graphical product visibility from the primary display panel (PDP) is limited to one product category. This research expands previous peer-reviewed research, which indicates that there is a significant difference between consumer preferences of graphical display vs. physical product display on packaging.
The shelf presence of packages showing actual product visibility versus packages showing only a graphical representation of the product was evaluated. Both shopping results and quantitative data using eye-tracking technology were collected and cross-referenced with a qualitative, post-experiment survey.
Specifically, variables of packaging within pasta, snacks, prepared frozen ...