Other Computer Engineering Commons^™

An Inductive Ethnographic Study In Elderly Woman Technology Adoption And The Role Of Her Children, Noshad Rahimi, Antonie J, Jetter, Charles M. Weber

Engineering and Technology Management Faculty Publications and Presentations

Elderly woman strives to have a streamlined life surrounded by ease and familiarity. As she is aging, her desire for simplicity grows, her self-efficacy weakens, her prudency intensifies and her overall inclination toward status quo strengthens. As a result, she delays, or refuses, making any decision that might bring complexity and disrupt the continuity in her life, particularly new and unfamiliar technologies (which often bring complexity, before providing ease). Consequently, her technology adoption has a much lower rate than that of other demographics. To open the black box of elderly woman technology adoption process, this study focuses on the role …

Network Structure, Network Flows And The Phenomenon Of Influence In Online Social Networks: An Exploratory Empirical Study Of Twitter Conversations About Youtube Product Categories, Nitin Venkat Mayande

Dissertations and Theses

Traditional marketing models are swiftly being upended by the advent of online social networks. Yet, practicing firms that are engaging with online social networks neither have a reliable theory nor sufficient practical experience to make sense of the phenomenon. Extant theory in particular is based on observations of the real world, and may thus not apply to online social networks. Practicing firms may consequently be misallocating a large amount of resources, simply because they do not know how the online social networks with which they interact are organized.

The purpose of this dissertation is to investigate how online social networks …