Computer Engineering Commons^™

Brand Positioning Map And Analysis Using Web Scraping And Advertisement Analysis, Surya Bhatt

Theses and Dissertations

There’s a significant increase in online consumer forums. When customers set out to buy a product they use these forums to form an opinion. Our research focuses on comparing Brand positioning maps based on consumer reviews. We also analyse the impact of advertisements and expert reviews. Our goal is to show that combining consumer reviews with ads and electronic media will help us analyze the effectiveness of advertising on brand positioning maps. This approach shall also help us in making association graphs for a brand using words of perception/opinion associated with that brand/product. Which may in turn assist companies in …