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Selected Works

Computer Sciences

Younghee Park

Social interactive behavior

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Full-Text Articles in Computer Engineering

Impact Of Reviewer Social Interaction On Online Consumer Review Fraud Detection, Kunal Ketan Goswami, Younghee Park, Chungsik Song Dec 2016

Impact Of Reviewer Social Interaction On Online Consumer Review Fraud Detection, Kunal Ketan Goswami, Younghee Park, Chungsik Song

Younghee Park

Background
Online consumer reviews have become a baseline for new consumers to try out a business or a new product. The reviews provide a quick look into the application and experience of the business/product and market it to new customers. However, some businesses or reviewers use these reviews to spread fake information about the business/product. The fake information can be used to promote a relatively average product/business or can be used to malign their competition. This activity is known as reviewer fraud or opinion spam. The paper proposes a feature set, capturing the user social interaction behavior ...