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Computer Engineering Commons

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Digital Communications and Networking

2007

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Full-Text Articles in Computer Engineering

Broadband Adoption And Content Consumption, Lorin M. Hitt, Prasanna B Tambe Oct 2007

Broadband Adoption And Content Consumption, Lorin M. Hitt, Prasanna B Tambe

Operations, Information and Decisions Papers

We explore how broadband access drives changes in the quantity and diversity of consumption of online content by using panel data that describes household Internet usage before and after broadband adoption. Our data suggests that on average, broadband adoption increases usage by over 1300 min per month. We also find that information consumption becomes more evenly distributed within the population, driven in part by post-adoption usage gains of almost 1800 min per month among individuals who were in the lowest usage quintile before adopting broadband. After adopting broadband, this pre-adoption lowest-usage quintile consumes content in greater quantities than users in ...