Automotive Engineering Commons^™

Does Length Of Ride, Gender Or Nationality Affect Willingness To Ride In A Driverless Ambulance?, Stephen Rice, Scott R. Winter, Rian Mehta, Joseph R. Keebler, Bradley S. Baugh, Emily C. Anania, Mattie N. Milner

Publications

Due to the frequent lack of ambulances and personnel, the purpose of this study was to examine consumers’ willingness-to-ride in an ambulance that was either driven by a human driver or completely automated (with no human driver) based on the gender of the participant and their nationality, either Indian or American. A two-study experimental design was utilized using over 1,000 participants. In Study 1, the length of the ride and the type of driver were manipulated while in Study 2, the length of the ride was manipulated across genders and nationality. Study 2 also collected affect measures to complete a …