Engineering Commons^™

Click Fraud Detection In Online And In-App Advertisements: A Learning Based Approach, Thejas Gubbi Sadashiva

FIU Electronic Theses and Dissertations

Click Fraud is the fraudulent act of clicking on pay-per-click advertisements to increase a site’s revenue, to drain revenue from the advertiser, or to inflate the popularity of content on social media platforms. In-app advertisements on mobile platforms are among the most common targets for click fraud, which makes companies hesitant to advertise their products. Fraudulent clicks are supposed to be caught by ad providers as part of their service to advertisers, which is commonly done using machine learning methods. However: (1) there is a lack of research in current literature addressing and evaluating the different techniques of click fraud …

Non-Intrusive Affective Assessment In The Circumplex Model From Pupil Diameter And Facial Expression Monitoring, Sudarat Tangnimitchok

FIU Electronic Theses and Dissertations

Automatic methods for affective assessment seek to enable computer systems to recognize the affective state of their users. This dissertation proposes a system that uses non-intrusive measurements of the user’s pupil diameter and facial expression to characterize his /her affective state in the Circumplex Model of Affect. This affective characterization is achieved by estimating the affective arousal and valence of the user’s affective state.

In the proposed system the pupil diameter signal is obtained from a desktop eye gaze tracker, while the face expression components, called Facial Animation Parameters (FAPs) are obtained from a Microsoft Kinect module, which also captures …