Engineering Commons^™

A Design For Affordances Framework For Product Packaging: Food Packaging Case Study, Ahmad Abdelhafiz Mumani, Richard T. Stone, Esraa Abdelall

Journal of Applied Packaging Research

Since affordances provided by packaging features play a major role in facilitating user packaging interaction, it is important to integrate the concept of affordances into the packaging design process and to understand the interrelationships between packaging features and affordances. A framework is proposed for linking user requirements to packaging design features utilizing the concept of affordances. The framework is accomplished in two main steps; first, determine the affordances required to facilitate performing packaging-related tasks, and second, link these affordances to packaging features. Previous packaging usability studies were reviewed to elicit requirements in terms of affordance properties such as intuitiveness, responsiveness, …