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Full-Text Articles in Engineering
Managing Technology Push Through Marketing Testbeds: The Case Of The Hi-Tech Center In Vienna, Austria, Rainer Hasenauer, Charles M. Weber, Peter Filo, Jozef Orgonáš
Managing Technology Push Through Marketing Testbeds: The Case Of The Hi-Tech Center In Vienna, Austria, Rainer Hasenauer, Charles M. Weber, Peter Filo, Jozef Orgonáš
Engineering and Technology Management Faculty Publications and Presentations
The ‘technology push’ approach to technology development rests on the assumption that if you make it, they will come. This assumption carries significant market risk. The technology may miss its intended market window, or the market that was anticipated at the inception of technology development no longer exists at the time of market release. This paper discusses how the Hi Tech Center in Vienna, Austria, a multi national collaborative effort between industry and universities in Central Europe, helps its clients manage technology push by deploying the marketing testbed approach. After identifying lead users for a client’s technology, it characterizes and …
Financial Analysis And Comparison Of Compact Electric And Gasoline Cars, Jing Jiang, Alexander Blank, Felix Maier, Anjan Bharthepudi
Financial Analysis And Comparison Of Compact Electric And Gasoline Cars, Jing Jiang, Alexander Blank, Felix Maier, Anjan Bharthepudi
Engineering and Technology Management Faculty Publications and Presentations
In the paper, a PESTLE (political, economic, social, technical, legal, and environmental) analysis is used to conduct an initial evaluation for electric vehicles (EV) and gasoline cars. Furthermore, two cash flow models are created to describe the scenarios of both gasoline and electric car respectively. Based upon the proposed models, the equivalent uniform annual cost (EUAC) methodology is used to calculate the cost during the period of car ownership. Four compact EVs and five compact gasoline cars are selected in the analysis. The results expose that the actual return of federal tax credit impacts the EUAC value. The 50% return …
Multiple Objective Evolution Strategies Using Data Envelopment Analysis, James V. Lill, Timothy R. Anderson
Multiple Objective Evolution Strategies Using Data Envelopment Analysis, James V. Lill, Timothy R. Anderson
Engineering and Technology Management Faculty Publications and Presentations
Often in science and engineering we are faced with complicated nonlinear problems in optimization that involve simultaneously minimizing or maximizing various non-commensurate quantities. For example, a basic task in design engineering or technology management is to balance suitable measures of performance against the cost. We present a simplified approach for performing multiple objective optimization by combining standard single objective Evolution Strategies with Data Envelopment Analysis. This latter method employs linear programming to compute an L1 distance of a given solution from the Pareto frontier defined by the evolving population of solutions, or from a related frontier defined by DEA. This …
Developing Strategic Decision Making Process For Product And Service Planning, Yonghee Cho
Developing Strategic Decision Making Process For Product And Service Planning, Yonghee Cho
Engineering and Technology Management Faculty Publications and Presentations
It is imperative to forecast advanced or emerging technologies to aid in decision making on firm's R&D investments and business plan for commercialization efforts. Even though a company must align R&D planning with overall business planning such as manufacturing, sales and marketing, personnel, and finance, systematic management approaches are limited in it based upon the prediction of technological change and speed. This paper aims to provide a decision support tool to aid in strategic service planning and technology development in a firm. The study is to enhance strategic development of service and product with the consideration of emerging technologies. This …
A Study Of The U.S. Intrastate Crowdfunding Exemptions, Ahmed Bohliqa
A Study Of The U.S. Intrastate Crowdfunding Exemptions, Ahmed Bohliqa
Engineering and Technology Management Faculty Publications and Presentations
The enactment of intrastate crowdfunding exemptions around the United States has built up a lot of excitement. Crowdfunding became a popular phenomenon in the past 15 years for art and design projects. Crowdfunding companies only allowed raising money by receiving donations or loans without giving funders any security interests in the project's company. This is because any potential economic return could turn the transaction into a securities offering subject to the costly federal and state laws and regulations. Nonetheless, crowdfunding has been effective in enabling new innovations and ideas bloom. Intrastate securities crowdfunding might prove to be one of the …
Applying Triz And Bass Model To Forecast Fitness Tracking Devices Technology, Sowmini Sengupta, Jisun Kim, Seong Dae Kim
Applying Triz And Bass Model To Forecast Fitness Tracking Devices Technology, Sowmini Sengupta, Jisun Kim, Seong Dae Kim
Engineering and Technology Management Faculty Publications and Presentations
65% of the world’s population lives in countries where overweight and obesity kills more people than those who are underweight. Healthcare organizations, private corporations and individuals are investing in proactive health and weight management. Advances in sensor technologies have enabled development of affordable wearable technology devices, the most rapid expansion being fitness trackers which entered the market in 2012. This paper describes the application of a combination of TRIZ and Bass modeling to forecast the technology growth projections for fitness trackers. For the TRIZ modeling, the fitness tracking system was divided into three subsystems and each was analyzed per the …
Exploring The Design Factors Of Smart Glasses, Ali Emre Ok, Nuri A. Basoglu, Tugrul U. Daim
Exploring The Design Factors Of Smart Glasses, Ali Emre Ok, Nuri A. Basoglu, Tugrul U. Daim
Engineering and Technology Management Faculty Publications and Presentations
Advances in information technology (IT) have started to focus studies on human computer interaction (HCI) which is an area in computer science embracing cognitive science. In this approach there are various aspects of researches about HCI in order to explore how people design, implement, and use interactive computer systems and how computers affect individuals, organizations, and society. This study represents exploring the adoption factors of smart glasses. Technology adoption process establishes preferences and needs of people who use computers and smart systems. To address this issue, technology adoption is essential for a rapidly changing world where technology has become central …
Forecasting Oled Tv Technology Using Bibliometrics And Fisher-Pry Diffusion Model, Yonghee Cho, Tugrul Unsal Daim, Paul Sklar
Forecasting Oled Tv Technology Using Bibliometrics And Fisher-Pry Diffusion Model, Yonghee Cho, Tugrul Unsal Daim, Paul Sklar
Engineering and Technology Management Faculty Publications and Presentations
The market of flat panel displays is experiencing rapid growth with the advancement of digital technologies in broadcasting service. The next challenge of LCD is OLED in TV market. The study attempts to investigate the trends in advanced or emerging technologies by determining their technology diffusion rates due to the lack of experiential data. With the development of information and communication technology, one of the recent methods to assist in technology forecasting is data mining in bibliometric or textual data from various sources such as patents, journals, and research awards. The information extracted from diverse sources can be employed in …
Comparing Technological Advancement Of Hybrid Electric Vehicles (Hev) In Different Market Segments, Dong-Joon Lim, Shabnam Razeghian Jahromi, Timothy R. Anderson, Anca-Alexandra Tudori
Comparing Technological Advancement Of Hybrid Electric Vehicles (Hev) In Different Market Segments, Dong-Joon Lim, Shabnam Razeghian Jahromi, Timothy R. Anderson, Anca-Alexandra Tudori
Engineering and Technology Management Faculty Publications and Presentations
The Toyota Prius was first introduced in 1997 and since then over 150 hybrid electric vehicles (HEVs) have been brought to the automobile market around the world. This was spurred by a major interest in the future of vehicles using ‘alternative fuel’ for addressing environmental and fuel dependency concerns. Based upon previous work1, which identified an input-output model that could successfully explain the progress of HEV technologies, this study evaluates and compares the technological advancement observed in different HEV market segments over the past 15 years. The results indicate that the introduction of a wide range of midsize HEVs is …