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Full-Text Articles in Engineering

Exoskeleton, Vinu Casper, Liliana Fitzpatrick Apr 2019

Exoskeleton, Vinu Casper, Liliana Fitzpatrick

Engineering and Technology Management Student Projects

This is a research about the marketing plan for exoskeleton wearable devices. The objective is to provide a meaningful Customer Value Proposition to the prospective customers.The Samsung company SWOT analysis is the basis for a marketing strategy. The exoskeleton features and market definition is included in the analysis. A competitor analysis of homogeneus exoskeletons providers is included to review the current market. An exhaustive customer analysis was performed to identify the customer needs as the input for the marketing plan development. The potential market was identified to learn about the exoskeleton market share opportunity. The exoskeleton global market is analyzed …


Planning For Change In The Electric Power Industry: A Primer For Transactive Energy Scenario Development, Joshua Binus Jan 2019

Planning For Change In The Electric Power Industry: A Primer For Transactive Energy Scenario Development, Joshua Binus

Engineering and Technology Management Faculty Publications and Presentations

The electric power industry and its associated infrastructures (a.k.a. "the grid") are evolving from centrally planned, organized, and operated networks of players, technologies, and resources to systems of systems that are increasingly digitized and distributed in their operation and innovative capacity. Subsequently, strategic planners and technology managers associated with the electric power industry are faced with a range of scenarios to evaluate, including one that considers the emergence of commercialized transactive energy systems in the coming ten-year time horizon. The crafting of a transactive energy scenario can help inform technology innovation and management efforts that benefit consumers, electricity providers, and …