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Webinar: Integrating Explicit And Implicit Methods In Travel Behavior Research: A Study Of Driver Attitudes And Bias, Tara Goddard Feb 2017

Webinar: Integrating Explicit And Implicit Methods In Travel Behavior Research: A Study Of Driver Attitudes And Bias, Tara Goddard

TREC Webinar Series

Car crashes are still a leading cause of death in the United States, with vulnerable road users like bicyclists and pedestrians being injured or killed at rates that outpace their mode share.

Planners, engineers, and advocates are increasingly adopting Vision Zero and Tactical Urbanism approaches and trying to better understand the underlying causes of dangerous roadway interactions. However, existing research into crash causation has focused on instrumental factors (e.g. intersection type, vehicle speed) while little research has probed the role of attitudes or socio-cognitive mechanisms in interactions between roadway users.

Social psychology suggests that attitudes and social cognitions can ...