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Mobile First Web And Content Strategy, Stefanie Havelka, David Stevens Nov 2012

Mobile First Web And Content Strategy, Stefanie Havelka, David Stevens

Publications and Research

The paradigm shift from the traditional desktop to the mobile web experience is fast approaching, and providing relevant date, location and time-sensitive content to users via mobile devices becomes an essential piece of the overall web strategy. This presentation demonstrates the concepts, techniques and technologies used to develop both the overall mobile content strategy and user experience, as well as the aggregation and delivery of content to both the desktop and mobile form factors from a single content source.