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Innovation Measurement: A Decision Framework To Determine Innovativeness Of A Company, Kenny Phan
Innovation Measurement: A Decision Framework To Determine Innovativeness Of A Company, Kenny Phan
Dissertations and Theses
Innovation is one of the most important sources of competitive advantage. It helps a company to fuel the growth of new products and services, sustain incumbents, create new markets, transform industries, and promote the global competitiveness of nations. Because of its importance, companies need to manage innovation. It is very important for a company to be able to measure its innovativeness because one cannot effectively manage without measurement. A good measurement model will help a company to understand its current capability and identify areas that need improvement.
In this research a systematic approach was developed for a company to measure …