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Forecasting Us Army Enlistment Contract Production In Complex Geographical Marketing Areas, Joshua L. Mcdonald, Edward D. White, Raymond R. Hill, Christian Pardo
Forecasting Us Army Enlistment Contract Production In Complex Geographical Marketing Areas, Joshua L. Mcdonald, Edward D. White, Raymond R. Hill, Christian Pardo
Faculty Publications
Purpose: The purpose of this paper is to demonstrate an improved method for forecasting the US Army recruiting. Design/methodology/approach: Time series methods, regression modeling, principle components and marketing research are included in this paper. Findings: This paper found the unique ability of multiple statistical methods applied to a forecasting context to consider the effects of inputs that are controlled to some degree by a decision maker. Research limitations/implications: This work will successfully inform the US Army recruiting leadership on how this improved methodology will improve their recruitment process.
Practical implications: Improved US Army analytical technique for forecasting recruiting goals.