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Transition To Electric Vehicles In The California Automobile Industry, Jinglu Song

Doctoral Dissertations

This dissertation presents a comprehensive study on the market adoption of electric vehicle and policy impact of the Zero Emission Vehicle (ZEV) mandate in the California automotive market. This research is primarily consisting of three parts. The author first built a technology innovation pricing model based on multi-nomial logit modelling method. This studies the dynamics among customer preferences, market acceptance and policy impact on vehicle pricing in the California automotive market. Results show that the ZEV mandate could profoundly enhance the market adoption of electric vehicles. There is a threshold on the magnitude of policy intervention. If the number of …