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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Should Writers Use They Own English, Vershawn A. Young Jun 2010

Should Writers Use They Own English, Vershawn A. Young

Vershawn A Young

This paper argues against critic Stanley Fish's assertion that students should not use dialect in academic writing.


Nah, We Straight: An Argument Against Code-Switching, Vershawn A. Young Jun 2010

Nah, We Straight: An Argument Against Code-Switching, Vershawn A. Young

Vershawn A Young

Although linguists have traditionally viewed code-switching as the simultaneous use of two language varieties in a single context, scholars and teachers of English have appropriated the term to argue for teaching minority students to monitor their languages and dialects according to context. For advocates of code-switching, teaching students to distinguish between “home language” and “school language” offers a solution to the tug-of-war between standard and nonstandard Englishes. This paper argues that this kind of code-switching may actually facilitate the illiteracy and academic failure that educators seek to eliminate and can promote resistance to Standard English rather than encouraging its use


Front Matter Jan 2010

Front Matter

The Journal of the Assembly for Expanded Perspectives on Learning

Editor's Message.


Imagination And Representation In Graphic Novels, Louann Reid Jan 2010

Imagination And Representation In Graphic Novels, Louann Reid

The Journal of the Assembly for Expanded Perspectives on Learning

Graphic narratives are garnering both scholarly and pedagogical attention. These visual texts move readers imaginatively into what Maxine Greene calls “illusioned worlds,” and simultaneously make them conscious of the constructed nature of those worlds through the visual and verbal conventions of comics.


Weaving A Song Of Self, Joanne Katzmarek Jan 2010

Weaving A Song Of Self, Joanne Katzmarek

The Journal of the Assembly for Expanded Perspectives on Learning

Exploring the effectiveness of narrative as a mode for relationship building as well as a means to sustain and deliver content knowledge, this article explores the instructional settings of an undergraduate English class and an online environment for a teacher preparation course.


Book Reviews, Judy Halden-Sullivan, Ken Delucca, Brad Lucas, Timothy Shea, William Archibald Jan 2010

Book Reviews, Judy Halden-Sullivan, Ken Delucca, Brad Lucas, Timothy Shea, William Archibald

The Journal of the Assembly for Expanded Perspectives on Learning

Book Reviews

Judy Halden-Sullivan - Practices in Mindfulness

Ken DeLucca - Schoeberlein, Deborah and Suki Sheth. Mindful Teaching and Teaching Mindfulness: A Guide for Anyone Who Teaches Anything. Boston: Wisdom Publications, 2009.

Brad Lucas - MacDonald, Elizabeth, and Dennis Shirley. The Mindful Teacher. New York: Teachers College Press, 2009.

Timothy Shea - VanDeWeghe, Richard. Engaged Learning. Thousand Oaks, CA: Corwin, 2009.

William Archibald - Cummings, Robert E. Lazy Virtues: Teaching Writing in the Age of Wikipedia. Nashville, TN: Vanderbilt UP, 2009


Connecting, Helen Walker, Grace Feuerverger, Gesa E. Kirsch, Betsy Newmeyer, Anita Voelker, Allison Brimmer, Debbie Axelrod, Margo Wilson, Catherine M. Nelson, Liang Zhao Jan 2010

Connecting, Helen Walker, Grace Feuerverger, Gesa E. Kirsch, Betsy Newmeyer, Anita Voelker, Allison Brimmer, Debbie Axelrod, Margo Wilson, Catherine M. Nelson, Liang Zhao

The Journal of the Assembly for Expanded Perspectives on Learning

Connecting

Helen Walker - Growing Up

Grace Feuerverger - Mandy

Gesa E. Kirsch - A Teaching Success or Failure?

Betsy Newmeyer - My RIF’d Life

Anita Voelker - Will’s Story

Allison Brimmer - Elitist White Lady Who Tries Too Hard

Debbie Axelrod - Dear Professor

Walker Margo Wilson - Burnishing the Bruises

Catherine M. Nelson - Jimmy

Liang Zhao - Lead by Example


Back Matter Jan 2010

Back Matter

The Journal of the Assembly for Expanded Perspectives on Learning

Back matter.


Transforming Text: Finding The Poem Within, Deborah F. Carrington, Chapman Hood Frazier Jan 2010

Transforming Text: Finding The Poem Within, Deborah F. Carrington, Chapman Hood Frazier

The Journal of the Assembly for Expanded Perspectives on Learning

This essay illustrates creative ways for students to re-envision a page of text in order to discover multiple meanings through the integration of visual art and poetry.


Wise Teaching To Students’ Kinesthetic Intelligence: The Teacher As Surrogate, Guru, Foreshadower, Choreographer, Or Expeditionist, Sara K. Schneider Jan 2010

Wise Teaching To Students’ Kinesthetic Intelligence: The Teacher As Surrogate, Guru, Foreshadower, Choreographer, Or Expeditionist, Sara K. Schneider

The Journal of the Assembly for Expanded Perspectives on Learning

Based on the degree of the teacher’s perceived skill, engagement, and role play with her students, this model posits six distinct styles of teaching to students’ kinesthetic intelligence and differentiates their effects on learning.


The Forgiveness Classroom: Bringing Together Students From Both Sides Of The Walls Through Deep Listening, Ruth Henderson Jan 2010

The Forgiveness Classroom: Bringing Together Students From Both Sides Of The Walls Through Deep Listening, Ruth Henderson

The Journal of the Assembly for Expanded Perspectives on Learning

This essay describes a forgiveness course taught in prisons and on college campuses. The course served as a bridge for Endicott College students and inmates from the Maine Correctional Center at Windham, highlighting how deep listening may reduce violence and promote understanding.


Taking The Great Leap Of Being: Finding Happiness And Hope In A Life Of Thought, Bruce Novak Jan 2010

Taking The Great Leap Of Being: Finding Happiness And Hope In A Life Of Thought, Bruce Novak

The Journal of the Assembly for Expanded Perspectives on Learning

No abstract provided.


It’S Complicated: Using Facebook To Create Emotional Connections In Student-Professor Relationships, Anthony Atkins Jan 2010

It’S Complicated: Using Facebook To Create Emotional Connections In Student-Professor Relationships, Anthony Atkins

The Journal of the Assembly for Expanded Perspectives on Learning

How can we use Facebook and other technologies to create emotional and professional connections with students?


Nurturing Difference: The Autistic Student In Professional Writing Programs, Andrea Greenbaum Jan 2010

Nurturing Difference: The Autistic Student In Professional Writing Programs, Andrea Greenbaum

The Journal of the Assembly for Expanded Perspectives on Learning

can assist autistic students by providing them with writing opportunities through the classroom, internships, and university publications. Aiding their personal and professional development also serves the university and the community-at-large.


Jaepl, Vol. 16, Winter 2010-2011, Joonna Smitherman Trapp (Editor), Brad Peters (Editor) Jan 2010

Jaepl, Vol. 16, Winter 2010-2011, Joonna Smitherman Trapp (Editor), Brad Peters (Editor)

The Journal of the Assembly for Expanded Perspectives on Learning

Essays


Louann Reid - Imagination and Representation in Graphic Narratives


Deborah F. Carrington & Chapman Hood Frazier - Transforming Tests: Finding the Poem Within

Sara K. Schneider - Teaching to Students’ Kinesthetic Intelligence: The Teacher as Surrogate, Guru, Foreshadower, Choreographer, or Expeditionist

Andrea Greenbaum - Nurturing Difference: The Autistic Student in Professional Writing Programs

Ruth Henderson - The Forgiveness Classroom: Bringing Together Students from Both Sides of the Wall

Julie Kearney - Writing as an Altered State of Consciousness: Process, Pedagogy, and Spirituality

Anthony T. Atkins - It’s Complicated: Using Facebook to Create Emotional Connections in Student-Professor Relationships

JoAnne Katzmarek …


Writing As An Altered State Of Consciousness: Process, Pedagogy, And Spirituality, Julie Kearney Jan 2010

Writing As An Altered State Of Consciousness: Process, Pedagogy, And Spirituality, Julie Kearney

The Journal of the Assembly for Expanded Perspectives on Learning

Defining writing as an altered state of consciousness (ASC), this essay examines parallels between expressivist writing pedagogy and theories of psychologists Csikszentmihalyi and Tart. It further describes the benefits for writers who achieve ASC in terms of their learning potential and creative power.