Open Access. Powered by Scholars. Published by Universities.®

Education Commons

Open Access. Powered by Scholars. Published by Universities.®

Technology

2007

Articles and Chapters

Articles 1 - 1 of 1

Full-Text Articles in Education

Technology Readiness, Learning Goals, And Elearning: Searching For Synergy, Bo Van Der Rhee, Rohit Verma, Gerhard Plaschka, Jill R. Kickul Jan 2007

Technology Readiness, Learning Goals, And Elearning: Searching For Synergy, Bo Van Der Rhee, Rohit Verma, Gerhard Plaschka, Jill R. Kickul

Articles and Chapters

More and more business schools are offering classes online or classes using a mix of face-to-face and online elements. In this article, we focus on how technology readiness and learning-goal orientation influence students’ preference toward these mixed classes. We conducted a large-scale survey to determine whether students who are technology ready would place higher utility on enrolling in mixed classes and/or whether there exists a participation bias such that students with low learning-goal orientation place higher utility on enrolling in mixed classes. We found that overall students who are more technology ready do place higher utility on enrolling in ...