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Full-Text Articles in Education
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Making Waves With Critical Literacy, Carolyn Fortuna
Making Waves With Critical Literacy, Carolyn Fortuna
Master's Theses, Dissertations, Graduate Research and Major Papers Overview
A qualitative study undertaken in 2007 that explores the application of critical literacy pedagogy within English language arts classes of an upper middle class public high school. Results demonstrate that when students recontextualize their own modalities, literacies, and cultures as part of their learning experience, they begin to understand the concept of social justice for all.