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Introduction

Business and Corporate Communications

Articles 1 - 5 of 5

Full-Text Articles in Education

Marketing Then And Now: One Librarian’S Journey, Diane Sotak May 2016

Marketing Then And Now: One Librarian’S Journey, Diane Sotak

OLA Quarterly

In the not so distant past, marketing was a department on campus, rather than a strategic approach used within the library. Today, the role of an academic library is subtle and varied. Frankly, it’s complicated! Libraries are increasingly asked to prove their value by documenting their impact on student engagement and success. They need to continually reinforce their reputation as a dynamic entity that supports its community in many ways. A marketing culture within the library is essential to making the case, telling the stories and creating a presence. After years of “marketing” for the library, I’m still ...


Starting From Square One: Library Communications From The Ground Up, Lesli Larson, Jason Stone, Mandi Garcia May 2016

Starting From Square One: Library Communications From The Ground Up, Lesli Larson, Jason Stone, Mandi Garcia

OLA Quarterly

The UO Libraries Communications and Marketing Department was officially founded in 2014, centralizing the library’s personnel and resources in the areas of graphic design, copywriting and editing, website content management, social media outreach, exhibit services, and strategic communications. The department was set up with 3.75 FTE. Our permanent staff includes the director, a writer/editor, a graphic designer/photographer, and an exhibits designer. In addition, all our efforts are supported by the work of our amazing student employees.

The establishment of our department has enriched and expanded the library’s communication efforts. We advance the educational mission of ...


Learning As We Go: Communicating With Library Staff In The Digital Age, Shawn Cunningham May 2016

Learning As We Go: Communicating With Library Staff In The Digital Age, Shawn Cunningham

OLA Quarterly

Recognizing that our library’s internal communication practices haven’t kept pace with changes in the world around us, Multnomah County Library created an internal communications specialist position to understand and address these issues. Since last fall, that person has been busy gathering input, listening to staff describe challenges and constraints, and looking for ways to help our library do a better job communicating to and with staff. We’re still early in this process, but what we’ve learned is valuable. We can address some issues immediately, and others will take longer than we’d like.

At Multnomah County ...


Coordinating Diverse Public Programs In The Library, Tatiana Bryant, Jonathan O. Cain May 2016

Coordinating Diverse Public Programs In The Library, Tatiana Bryant, Jonathan O. Cain

OLA Quarterly

In spring of 2015, the University of Oregon Libraries (UO Libraries) co-sponsored a release event for the Urban League of Portland’s State of Black Oregon 2015 Report to increase campus diversity initiatives and community engagement. The event inspired collaboration across the campus and state to bring together multiple university and community partners, including UO Libraries, the University of Oregon’s Planning, Public Policy, and Management Program (PPPM), and the Urban League of Portland (ULPDX). Collaborations between libraries, nonprofit organizations, and other stakeholders highlight one aspect of the central role libraries serve as connectors in the local and regional communities ...


Creating Engaging Library Experiences Through Effective Content Marketing, Rajesh Singh May 2016

Creating Engaging Library Experiences Through Effective Content Marketing, Rajesh Singh

OLA Quarterly

A cherished goal of libraries and information organizations has always been to engage the community. The digital revolution is ushering in new ways to deliver and combine services in the prevailing experience economy. In a recent study of more than 1,000 adults in the United States and the United Kingdom, researchers found that 81 percent of Millennials, 79 percent of Gen Xers, and 78 percent of Baby Boomers value experiences more than they do material items (Pally, 2013). Moreover, we have a fairly good idea of the methods customers are using to read, review, research and consume library services ...