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Full-Text Articles in Education

Impacting Rural Hispanic Communities By Reaching Out, Connecting And Providing Services At Different Levels, Patty Lara May 2017

Impacting Rural Hispanic Communities By Reaching Out, Connecting And Providing Services At Different Levels, Patty Lara

OLA Quarterly

In my role as an outreach specialist, I have created community events, partnered with various organizations, and participated in nontraditional programs in order to attract the vast Hispanic populations in the area to the various Hood River County libraries.

Hood River County is a rural community, and an estimated 31 percent of the population is Hispanic. The great thing about this community is that it has invested its efforts in honoring and accepting the Hispanic culture and bringing the community together as a whole. There is a little town named Odell, about eight miles south of Hood River, where I ...


Volume 22 Issue 4 Introduction, Martin Blasco May 2017

Volume 22 Issue 4 Introduction, Martin Blasco

OLA Quarterly

During the 2014 OLA Annual Conference in Salem, a group of librarians met informally for lunch to discuss the idea of creating a chapter of REFORMA (The National Association to Promote Library and Information to Latinos and Spanish Speaking) in Oregon.

In our second meeting at the end of 2014 in the Gresham branch of the Multnomah County Library (MCL), we formalized the creation of the REFORMA Oregon Chapter. By mid-2015, we became a Round Table in OLA. During this short period of time, we have increased in numbers, organized well-attended presentations during OLA conferences, held Mock Pura Belpré Awards ...


The Role Of Stories In Library Marketing And Communications, Clarissa J. Mansfield May 2016

The Role Of Stories In Library Marketing And Communications, Clarissa J. Mansfield

OLA Quarterly

The complex, evolving, 21st-century library is not just about books or resources; it’s not just about buildings and spaces. Despite providing a wide range of services, materials, unique programs and collections, subject area expertise, research assistance, and access to both print and online resources, libraries often struggle with effectively communicating all that they offer. Additionally, the ability of libraries to communicate their value and garner financial support is increasingly important when faced with shrinking budgets and competing needs.

When considering how to develop a strategic marketing and communications plan, it is helpful to conceptualize the work of ...


Volume 21 Issue 4 Introduction, Joan Petit May 2016

Volume 21 Issue 4 Introduction, Joan Petit

OLA Quarterly

Oregon libraries provide an incredible array of resources and services, but sometimes we struggle to educate our users and each other about all that is available. Over the past several years, many libraries have become more intentional in our efforts to market and promote our offerings, through traditional PR and advertisements as well as newer approaches like social media. However, we may lack the formal training and expertise to do this well—marketing is not a class offered in all library school programs—and, even with appropriate training, we may lack the budget and staff to implement a large-scale marketing ...


Communicating With Library Donors, Marilyn K. Moody May 2016

Communicating With Library Donors, Marilyn K. Moody

OLA Quarterly

How do you communicate effectively with donors and potential donors? What does that communication look like? Libraries often envision donor communications as including only direct fundraising requests. Communications with donors, however, encompass a wide range of activities, is ongoing, and may even span decades with an individual donor. Library staff not directly involved with fundraising may not even think about donors as part of their user audience, but almost everyone who works in a library has a potential role in communicating with donors.