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Attitudes Of Retailers And College Educators Concerning Fashion Retail Internships (Merchandising, Cooperative Education, Employer Attitudes), Gwendolyn Cathers Sheldon

University of the Pacific Theses and Dissertations

Purpose: The purposes of this study were to: 1) provide information which will facilitate the development of meaningful and realistic internships for fashion merchandising students, 2) determine the degree of agreement between retailers and educators concerning internships, and 3) determine if different types of retailers have different attitudes toward internship experiences. Procedures: California four year college and university educators and retailers were surveyed. The questionnaire items concerned school characteristics influencing retailer participation in internship programs, intern selection criteria, coursework important for students to complete prior to internships, and activities that interns should experience during a retail internship. The responses analyzed …