Open Access. Powered by Scholars. Published by Universities.®
- Publication
Articles 1 - 2 of 2
Full-Text Articles in Education
Exploring Diversity Workforce Experiences Of Ahrd Alumni, Kayce Croy
Exploring Diversity Workforce Experiences Of Ahrd Alumni, Kayce Croy
Masters Theses, 2010-2019
Diversity plays a crucial role in everyday life, especially in academic and workplace settings. Despite increased attention to the value of diversity across settings, institutions of higher education, businesses, and organizations often do not provide adequate diversity initiatives to prepare students and employees for life and work in diverse environments. Therefore, to understand diversity education practices from formal college education and workforce experience, alumni who have graduated within the last five years from the Adult Education/Human Resource Development (AHRD) graduate program at James Madison University (JMU) were surveyed.The current study utilized a mixed methods survey approach that provided data on …
Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard
Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard
Dissertations
Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …