Education Commons^™

Peer Mentoring Program For Psychology Major Students: A Promising Prospect, Nadia Calderon

Honors Program Theses and Projects

Many first-year and second-year undergraduate students face challenges and abundance of college resources they may not know how to use. Learning about campus resources and dealing with these challenges could help students thrive academically and personally in the college environment. We gathered survey data from 87 students from seven sections of the Bridgewater State University Orientation to the Psychology Major (OPM) course. In one of these sections, we implemented a Peer Mentoring Program (PMP). We also hosted psychology-focused events in which 48 psychology major students attended and filled out feedback questionnaires. In this study we aimed to analyze the effectiveness …

Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond

Honors Theses

This research seeks to understand more about the effects of socioeconomic background on consumer behavior and its impact on the perception of brand images. Data from people of different SES were compared to understand how they view advertisements intended for different audiences and their corresponding effects. It was conducted by sending out a confidential, voluntary survey to a convenience sample targeting 100 consumers. Consumers were asked to rate statements, on a scale of one to five, for each of the research questions to assess specific aspects of their consumer attitudes and behaviors. The high SES group has a higher average …

Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen

Honors Theses

The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …

How To Sell A Dinosaur Club Curriculum, Ronit Gandhi, Lilly Zhou

Honors Expanded Learning Clubs

After school club that reads "How to Sell a Dinosaur" that integrates creativity and abstract thinking into an advertising-focused experience.

We’Ve Come A Long Way (Baby)! Or Have We? Evolving Intellectual Freedom Issues In The Us And Florida, L. Bryan Cooper, A.D. Beman-Cavallaro

Works of the FIU Libraries

This paper analyzes a shifting landscape of intellectual freedom (IF) in and outside Florida for children, adolescents, teens and adults. National ideals stand in tension with local and state developments, as new threats are visible in historical, legal, and technological context. Examples include doctrinal shifts, legislative bills, electronic surveillance and recent attempts to censor books, classroom texts, and reading lists.

Privacy rights for minors in Florida are increasingly unstable. New assertions of parental rights are part of a larger conservative animus. Proponents of IF can identify a lessening of ideals and standards that began after doctrinal fruition in the 1960s …

Why Nebraska? An Analysis Of Unl's International Student Recruitment Touchpoints And Messages As Compared To Student Outcomes, Carolyn Willis

Honors Theses

With decreasing budgets and increasing political tensions, universities in the United States are embracing broader and more creative efforts to reach prospective international students. For such universities, international students are a lucrative recruitment population because they bolster enrollment numbers and tuition revenue while diversifying student bodies. Previous studies have shown that much university marketing to international students is deficient and of little use in helping prospective students make informed decisions (Baldwin & James, 2000), yet information search is a key element of buyer decision models (Beatty & Smith, 1987) as students evaluate educational options. This study sought to see, then, …

27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce

Mahurin Honors College Capstone Experience/Thesis Projects

College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …

Research Express News, Georgia Southern University

Research Express News (2013-2021)

• Southern artists stand out at American Advertising Awards

Children's Exposure To Food Advertising On Free-To-Air Television: An Asia-Pacific Perspective, Bridget Kelly, Lana Hebden, Lesley King, Yang Xiao, Yang Yu, Gengsheng He, Liangli Li, Lingxia Zeng, Hamam Hadi, Tilakavati Karupaiah, Ng See Hoe, Mohd Ismail Noor, Jihyun Yoon, Hyogyoo Kim

Faculty of Social Sciences - Papers (Archive)

There is an established link between food promotions and children's food purchase and consumption. Children in developing countries may be more vulnerable to food promotions given the relative novelty of advertising in these markets. This study aimed to determine the scope of television food advertising to children across the Asia-Pacific to inform policies to restrict this marketing. Six sites were sampled, including from China, Indonesia, Malaysia and South Korea. At each site, 192 h of television were recorded (4 days, 16 h/day, three channels) from May to October 2012. Advertised foods were categorized as core/healthy, non-core/unhealthy or miscellaneous, and by …

The Impact Of Marketing And Advertising On Food Behaviours: Evaluating The Evidence For A Causal Relationship, Jennifer A. Norman, Bridget Kelly, Emma J. Boyland, Anne T. Mcmahon

Faculty of Social Sciences - Papers (Archive)

The prevention of overweight in childhood is paramount to long-term heart health. Food marketing predominately promotes unhealthy products which, if over-consumed, will lead to overweight. International health expert calls for further restriction of children¿s exposure to food marketing remain relatively unheeded, with a lack of evidence showing a causal link between food marketing and children¿s dietary behaviours and obesity an oft-cited reason for this policy inertia. This direct link is difficult to measure and quantify with a multiplicity of determinants contributing to dietary intake and the development of overweight. The Bradford Hill Criteria provide a credible framework by which epidemiological …

Google's #Freeandopen Campaign: Using A Documentary To Raise Awareness Of Internet Regulation Among University Students, Shelby N. Rice

Mahurin Honors College Capstone Experience/Thesis Projects

The internet was founded as a non-proprietary tool by which computers could connect and share information reciprocally. This philosophy has allowed the internet to become a fundamental resource in higher education and provides a window by which students can experience the world around them. The primary focus of The #freeandopen Documentary is to maintain an uncensored web by raising awareness of the forces that act against the freedom of the internet and of the resources available to contribute to the cause. The short, 13-minute documentary is funded by Google’s #freeandopen Microgrant of $2,000. It features interviews from students who are …

Current Trends In Communication Graduate Degrees: Survey Of Communications, Advertising, Pr, And Imc Graduate Programs, Keith A. Quesenberry, Michael K. Coolsen, Kristen Wilkerson

Business Educator Scholarship

© AEJMC 2015. A survey of 61 master’s degree advertising programs reveals significant trends in program titles, curriculum design, course delivery, and students served. The results provide insight for current and planned master’s degree programs as research predicts a continued increase in demand for master’s education over the next decade. Survey results are compared against overall education trends such as the growth of nontraditional students, increase in online education delivery, and the increase of for profit universities.

Reading The Mind Of Children In Response To Food Advertising: A Cross-Sectional Study Of Malaysian Schoolchildren's Attitudes Towards Food And Beverages Advertising On Television, See Hoe Ng, Bridget P. Kelly, Chee Hee Se, Sharmela Sahathevan, Karuthan Chinna, Mohd Noor Ismail, Tilakavati Karupaiah

Faculty of Social Sciences - Papers (Archive)

Background

Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children.

Methods

This cross-sectional study investigated children’s attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, favourite advertisement, purchase request, and product preference. Malaysian urban schoolchildren (7 to 12 years) of equal ethnic distribution were voluntarily recruited (n = 402). Questionnaire administration was facilitated using a food album of 24 advertised food products.

Results

Majority of children were older (66.2 %), girls (56.7 %) with one-third either overweight or obese. TV viewing time for weekend was greater …

Geographical Variation And Correlates Of Tobacco Smoking, Second-Hand Smoke Exposure, Workplace Tobacco Prohibition, And Pro-Tobacco And Counter-Tobacco Advertising In Mainland China: A Cross-Sectional Study Of 98 058 Participants, Thomas E. Astell-Burt, Mei Zhang, Xiaoqi Feng, Limin Wang, Yichong Li, Andrew Page, Maigeng Zhou, Linhong Wang

Faculty of Social Sciences - Papers (Archive)

Abstract presented at The Lancet-CAMS Health Summit, 30-31 October 2015, Beijing, China

Navigating The World Of Advertising Through Integrating English And Health (Ps), Chloe Gordon

Faculty of Social Sciences - Papers (Archive)

Abstract of paper presented at the AATE & ALEA Joint National Conference, 3-6 July 2015, Canberra, Australia

Density Of Outdoor Food And Beverage Advertising Around Schools In Ulaanbaatar (Mongolia) And Manila (The Philippines) And Implications For Policy, Bridget P. Kelly, Lesley King, Batjargal Jamiyan, Nyamragchaa Chimedtseren, Bolorchimeg Bold, Victoria M. Medina, Sarah J. De Los Reyes, Nichel V. Marquez, Anna Christine P. Rome, Ariane Margareth O. Cabanes, John Juliard Go, Tsogolmaa Bayandorj, Marie Clem B. Carlos, Cherian Varghese

Faculty of Social Sciences - Papers (Archive)

Children’s exposure to unhealthy food marketing is recognised by leading international health organisations as a probable causal factor for obesity. Outdoor advertising near schools embeds commercial food messages into children’s everyday lives and acts as a cue for food purchases. This project aimed to describe food advertising in the area around schools in two demographically and culturally disparate cities in the Asia Pacific Region. Data on outdoor food advertising were collected from the area within 500 m of 30 primary schools in each of two cities: Ulaanbaatar, Mongolia and Manila, The Philippines. For each food advertisement, information was collected on: …

Oral History Interview With Sharon Tan: Growing Smu, Sharon Tan

Oral History Collection

The interview covered: first involvement with SMU, risks in joining a new university, roles and responsibilities for corporate communication, first advertising campaign, branding SMU, Bukit Timah campus, first commencement, city campus, Advancement Office, endownments, Lee Kong Chian gift, alumni.

Sharon Tan was the Director of Corporate Communications and Director of the Office of Advancement and Alumni in SMU until 2014.

Obesogenic Television Food Advertising To Children In Malaysia: Sociocultural Variations, See How Ng, Bridget Kelly, Chee H. Se, Karuthan Chinna, Mohd Jamil Sameeha, S Krishnasamy, Ismail Mn, Tilakavati Karupaiah

Faculty of Social Sciences - Papers (Archive)

Background: Food advertising on television (TV) is well known to influence children’s purchasing requests and models negative food habits in Western countries. Advertising of unhealthy foods is a contributor to the obesogenic environment that is a key driver of rising rates of childhood obesity. Children in developing countries are more at risk of being targeted by such advertising, as there is a huge potential for market growth of unhealthy foods concomitant with poor regulatory infrastructure. Further, in developing countries with multi-ethnic societies, information is scarce on the nature of TV advertising targeting children.

Objectives: To measure exposure and …

Content Analysis Of Food Advertising In Iranian Children's Television Programs, Maryam Amini, Nasrin Omidvar, Heather Yeatman, Shadab Shariat-Jafari, Maryam Eslami-Amirabadi, Malihe Zahedirad

Faculty of Social Sciences - Papers (Archive)

Background: Advertisements can influence children's health related behaviors. Television advertisements are the main avenues directing commercials at children in Iran. This study aimed to explore the content of food advertisement during children's television programs in 2007-8 and to compare it with those reported in 2000. Methods: All advertisements broadcasted before, during, and after children's programs aired on two major Iran national television networks were videotaped for a period of 4 weeks during 2007- 8. For each advertisement, type of product(s) and mode of presentation (s) were coded. Results: A total of 229 television advertisements were broadcasted. Food commercials were the …

Parents And Adolescents Discuss Gambling Advertising: A Qualitative Study, Samantha L. Thomas

Faculty of Social Sciences - Papers (Archive)

The study specifically aimed to explore:

1. How socio-cultural factors may influence the meanings individuals construct about gambling.

2. How different audience segments (in this case parents and their children) interpret messages about different types of advertisements in different ways.

3. How the framing of messages about gambling may influence perceptions about the risks and benefits associated with different types of gambling products and services.

The specific objectives of the study were to:

1. Provide detailed qualitative information about how different audience segments interpret the messages they see in gambling advertisements.

2. Strengthen understandings about how different gambling advertising strategies …

Regulation Of Alcohol Advertising: Policy Options For Australia, Sandra C. Jones, Ross Gordon

Faculty of Social Sciences - Papers (Archive)

A systematic search of academic databases was conducted to identify all refereed papers published between 1990 and 2012 on the regulation of alcohol advertising in Australia and three comparison countries (New Zealand, Canada and the UK). This paper reviews the codes that apply to alcohol advertising in each of the four countries, research into the effectiveness of these codes, and the small body of research into consumer attitudes towards alcohol advertising regulation. This review adduces considerable evidence that alcohol advertising influences drinking behaviours, and that current regulatory systems based on co-regulation and voluntary regulation (as is the case in Australia) …

Responsibility Messages In Alcohol Advertising - Just One More Selling Tool?, Sandra C. Jones, Kirsten Brighten

Faculty of Social Sciences - Papers (Archive)

Abstract presented at the Australasian Professional Society on Alcohol and other Drugs Conference 2013, 24-27 November 2013, Brisbane, Australia

Building The Case For Independent Monitoring Of Food Advertising On Australian Television, Lesley King, Lana Hebden, Anne Grunseit, Bridget Kelly, Kathy Chapman

Faculty of Social Sciences - Papers (Archive)

Objective To provide an independent monitoring report examining the ongoing impact of Australian self-regulatory pledges on food and drink advertising to children on commercial television.

Design Analysis of food advertisements across comparable sample time periods in April/May 2006, 2007, 2009, 2010 and 2011. The main outcome measure comprised change in the mean rate of non-core food advertisements from 2006 to 2011.

Setting Sydney free-to-air television channels.

Subjects Televised food advertisements.

Results In 2011 the rate of non-core food advertisements was not significantly different from that in 2006 or 2010 (3·2/h v. 4·1/h and 3·1/h), although there were variations across …

Alcohol Advertising During Televised Australian Football Finals, Sandra C. Jones, Lance Barrie, Michael Chapman, Nicholas J. Corr, Sondra Davoren

Faculty of Social Sciences - Papers (Archive)

Alcohol marketing during sport, and alcohol industry sponsorship of sporting events, is highly lucrative; however, concerns have been raised over the impact on child and adolescent viewers of repeated exposure to alcohol marketing messages. The aim of this research project was to investigate the amount and type of alcohol marketing during two major sporting events in 2012 - the semi-finals and grand final of the AFL and NRL. The broadcasts of these six games were audited for alcohol advertisements and other advertising communications. Almost one-fifth of the screen time included alcohol marketing. Policy and practice implications of these findings are …

Effectiveness Of Statewide Advertising Campaigns In Promoting The Quitplan Services Brand, Jeong Kyu Lee, Andrea Mowery, Jacob Depue, Michael Luxenberg, Barbara Schillo

Faculty of Social Sciences - Papers (Archive)

The current study explored the role of advertising in building an effective cessation service brand in Minnesota, United States. Using data from a ClearWay Minnesota^SM campaign evaluation (N = 1,361), this study examined how mass media advertising works to reinforce recognition of the QUITPLAN Services brand, brand favorability, and brand attributes. Respondents with confirmed awareness of television campaign ads were significantly more likely to report ever hearing of the brand than those who were not aware of the ads (odds ratio [OR] = 4.28, p < .001). In addition, confirmed ad awareness correlated with brand favorability (β = .37, p < .001) and attributes (personalized: β = .50, p < .001; respectful: β = .43, p < .001; proven: β = .42, p < .001; accessible: β = .46, p < .001), and there was a significant relationship between brand favorability and intention to quit among smokers (OR = 2.44, p = .001). The findings in this study …

Advertising, Branding, And Pediatric Nutrition, Bridget Kelly

Faculty of Social Sciences - Papers (Archive)

The factors contributing to overweight and obesity are multifaceted and include a combination of genetic, sociological, and environmental influences. Children's exposure to food marketing is recognized as one such factor contributing to the obesity-promoting environment.

What Do Australian Consumers Think About Current Advertising Standards?, Sandra Carol Jones, Katherine Eagleton

Faculty of Social Sciences - Papers (Archive)

The concept of community standards is the cornerstone of advertising self-regulation in Australia. However, there is a dearth of research on current attitudes towards advertising and a virtual absence of such data in an Australian context. A questionnaire was developed to assess consumer attitudes towards advertising; respondents were 872 adults residing in New South Wales. We found high levels of concern regarding advertising standards in general and a consistent perception that advertising should not, for example, use coarse language or violent images, portray women or men as sex objects or show nudity, stereotype or make fun of groups of people, …

Social Media: Changing Advertising Education, Deborah A. Lester

Faculty and Research Publications

Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …

An Experimental Study On The Effects Of Exposure To Magazine Advertising On Children's Food Choices, Sandra C. Jones, Lisa K. Kervin

Faculty of Education - Papers (Archive)

Objective: The present study sought to determine the feasibility of an experimental research design to investigate the effects of exposure to magazine advertising on children’s food choices. Design: Children were randomized to read either a magazine with food advertisements or a magazine with no food advertisements. They then chose two food items from the intervention ‘store’ to eat after the session. Data were also collected on attitudes to advertising and snack food preferences. Finally, participants’ parents were provided with a self-completion survey on food choices and other variables (n 24). Setting: Three vacation care centres in regional New South Wales, …

Rhetoric In The Real World [11th Grade], Sarah Berce

Understanding by Design: Complete Collection

This unit is designed to help students think critically about the world. Students, especially with the increasing role of technology in our world, are exposed to persuasive messages in various capacities everyday. The class will read, analyze, and respond to several real world sources including persuasive speeches, position papers, advertisements, commercials, political campaigns, newspaper articles, and pictures. Through these sources and accompanying activities, students will discover the effects of advertising and the means to effectively persuade. After reading, exploring, and analyzing various sources, students will work creatively to design a shoe and an accompanying advertisement campaign. Then, they will critically …