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Full-Text Articles in Education
Exploring The Use Of Twitter Opinion Mining (Tom) In Marketing Courses, Cuauhtémoc Luna-Nevarez
Exploring The Use Of Twitter Opinion Mining (Tom) In Marketing Courses, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications
This paper discusses the use of social media mining (and more specifically, Twitter opinion mining) in marketing courses in order to help students understand current marketing events or phenomena. Social media mining refers to “the use of basic concepts and principal algorithms suitable for investigating massive social media data; it discusses theories and methodologies from different disciplines and encompasses the tools to formally represent, measure, model, and mine meaningful patterns from large-scale social media data” (Zafarani et al. 2014, p. 16). Social media sites such as Facebook, Twitter and Instagram provide opportunities to explore consumer preferences, opinions and behaviors through …
Apps For Enhancing Student Engagement And Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes
Apps For Enhancing Student Engagement And Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes
WCBT Faculty Publications
Individuals in todays on the go society frequently rely on mobile devices and apps to manage their daily business. Common uses for apps include entertainment, online banking, travel planning and ecommerce in addition to a host of other activities. Factoring in the proliferation of mobile devices, marketing educators are searching for innovative tools and techniques to boost student engagement through the use of apps. The purpose of this paper is to outline a framework for integrating apps into the curriculum as well as provide specific examples that educators can utilize to strengthen engagement and learning.
Heart In Accounting (Accounting Department Newsletter, 1), Jack Welch College Of Business
Heart In Accounting (Accounting Department Newsletter, 1), Jack Welch College Of Business
News, Magazines and Reports
Eunsup Daniel Shim, Ph.D. Chair of Accounting and Information Systems, presents the inaugural issue of Heart in Accounting.
Open Educational Resources Textbook List, Zachariah Claybaugh, Chelsea Stone
Open Educational Resources Textbook List, Zachariah Claybaugh, Chelsea Stone
Librarian Publications
Discipline specific OER textbook list for departments at SHU, compiled by Zach Claybaugh and Chelsea Stone.