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2016

Walden Dissertations and Doctoral Studies

Business Administration, Management, and Operations

Communication

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Strategies For Employee Engagement In A Small Business Enterprise, Jennifer L. Kizer Jan 2016

Strategies For Employee Engagement In A Small Business Enterprise, Jennifer L. Kizer

Walden Dissertations and Doctoral Studies

In 2013, 35% of the workforce was not engaged, which results in lack of productivity and loss of profitability for small business enterprises (SBEs). The purpose of this qualitative case study was to explore successful strategies that frontline leaders in a 4 generation, family-owned excavating business used to engage their frontline employees. The excavating business was started in 1947 by the father of the current business owners. William Kahn's employee engagement theory was the conceptual framework for this study. Data were collected through a focus group and direct observations of engagement during meetings and frontline areas from a population ...