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Open Access. Powered by Scholars. Published by Universities.®

2016

Walden Dissertations and Doctoral Studies

Business Administration, Management, and Operations

Brand

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Closing The Innovation Gap For Business Sustainability, Wayne Philip Stamler Jan 2016

Closing The Innovation Gap For Business Sustainability, Wayne Philip Stamler

Walden Dissertations and Doctoral Studies

Senior business leaders may deliberately impede innovation or inadvertently fail at creating a culture of innovation to foster new product development. The gap between desired and achieved levels of innovation is cause for concern. Addressing the innovation gap may require new ways of thinking from senior executives and a departure from a locked-in mindset to make the linkage between innovation, branding, and financial performance. In this quantitative research study, multiple regression analyses were used to examine and analyze the relationship between innovation rankings, brand valuation, and economic sustainability to address possible reasons for an innovation gap. The theoretical framework of ...