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Education Commons

Open Access. Powered by Scholars. Published by Universities.®

2016

Teacher Education and Professional Development

Theses/Dissertations

University of South Florida

American Cancer Society

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When Maps Ignore The Territory: An Examination Of Gendered Language In Cancer Patient Literature, Joanna Bartell Apr 2016

When Maps Ignore The Territory: An Examination Of Gendered Language In Cancer Patient Literature, Joanna Bartell

USF Tampa Graduate Theses and Dissertations

Cancer patients report having a high need for cancer information. Several studies show that the majority of patients surveyed report preferring information from the American Cancer Society (ACS). Ranging up to 129 pages, the ACS’ Detailed Guides (DG) are widely distributed throughout the United States, and offer patients an authoritative guide to help patients navigate the difficult terrain of the cancer journey. This dissertation examines the ACS’ cervical, endometrial, ovarian, penile, prostate, testicular, and vaginal cancer guides. Through a rhetorical analysis of the 7 guides, it was shown that the ACS DGs in question foster gendered narratives that strictly limit …