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Comparing Online And Traditional Interview Techniques: A Qualitative Study Of The Experiences Of Researchers And Participants In The Malaysian Context, Diyana Kamarudin

Dissertations

The study employed an innovative simulation of interview conditions using both face-to-face and online techniques that facilitated both emic and etic perspectives. The dissertation utilized both micro and a macro levels of study. At the micro level, 10 researcher participants interviewed 30 parent participants utilizing two different interview techniques: online face-to-face interviews via Skype, and traditional face-to-face interview. The interviews focused on parental mediation on children’s television habits. At the macro level the researcher coordinated the study and conducted interviews with the researcher participants, after they completed their own interviews in the simulation. Both online and face-to-face interviews were video …