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The Development And Implementation Of A Student Rewards System, Jon E. Warren
The Development And Implementation Of A Student Rewards System, Jon E. Warren
Mahurin Honors College Capstone Experience/Thesis Projects
The purpose of this project was to learn of the inner workings of an intercollegiate athletics department and the process for creating a successful marketing plan. Gaining these experiences as a young sport management professional is crucial to job placement and advancement in the sport industry. From the initial idea generation through the first season of operation, I served as creator and the primary administrator of the WKU Red Wave: The Official Student Group of WKU Athletics. The duties for this project included marketing plan development and implementation through the facets of social media marketing, personal selling, and other intercollegiate …