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Examining Social Desirability Bias In Measures Of Financial Behavior, Nicole L. Kelly
Examining Social Desirability Bias In Measures Of Financial Behavior, Nicole L. Kelly
Theses and Dissertations
Surveys that investigate the financial lives of consumers consist of direct questions about financial behavior, with college students being a heavily surveyed and convenient sample (Gutter 2013). However, the subjective nature of survey data is not bias-free, indicated by the presence of disparities between the respondents' reported and actual behavior. Due to the fact that many students begin to acquire loans, establish credit, and initiate saving behaviors in college, it is important that we have a complete understanding the financial behavior of college students.
The goal of this study was to investigate the role of socially desirable responding (SDR) in …