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Does Digital Engagement Predict Enrollment: An Analysis Of Applicants’ Behavior On Union College’S Website, Christopher Garibaldi

Honors Theses

This paper examines the behavior of admitted regular decision applicants on Union College’s website. I focus on the period between the announcement of admission decisions until after the deadline for deposits. I find that website traffic surges following the release of admission decisions, and falls sharply after the deadline for deposits. Traffic comes from applicants who end up enrolling at Union, as well as those who ultimately enroll elsewhere. The share of traffic from applicants who enroll elsewhere gradually declines from about 75 percent at the beginning of our sample to about 60 percent by the deposit deadline, declining to …