Education Commons^™

Students' Perceived Utility Of Precision Taught Calculus, Rebecca-Anne Dibbs, David Glassmeyer, Wafa Yacoub

Faculty and Research Publications

The last decade of calculus research has showed students learn best when lecture is supplemented with thoughtful use of technology and group work; however, educators are given little direction of how they are to balance the already full first semester calculus class. Precision teaching is an instructional model that employs formative assessment to provide information on what topics are understood by students as well as indicate troublesome concepts. With this information, the instructor can adjust class time accordingly by incorporating supplemental activities most beneficial to students. The purpose of this interview study was to explore the perceived utility of precision …

Operating A Very Large-Section, Hybrid Principles Of Marketing Class At A Public University: Lessons Learned Over Ten Years, Bruce Robertson, Kevin Kelly

Atlantic Marketing Journal

This case study describes the development and operation of a very large-section, hybrid Principles of Marketing Class. The authors describe the original structure of the class, major adaptations and decisions related to its development over time, and discuss four lessons learned through this process: (1) The non-traditional format needs a lot of explaining, (2) This will always be an experimental class, (3) Plan in advance and have contingency plans, (4) It is easier to share the work than it is to share the budget. They conclude by suggesting Principles of Marketing is a logical entry point for innovative technology.

Exploring Consumer Behavior Using Student Constructed Photographic Essays And Film Projects, Seth Ellis

Atlantic Marketing Journal

Millennials can be characterized by a preference for classroom discussion rather than lecture, working in small collaborative groups, and a desire for structure and steady feedback. This paper describes an undergraduate course, Visual Methods for Exploring Consumer Behavior, where students examine topics in consumer behavior by constructing photographic essays and films as primary research vehicles. We discuss how the course is operationalized, how to encourage and support students in their endeavors, and how to avoid some of the pitfalls we have encountered.

A Hybrid Course Designed To Increase Managerial Export Motivation And Export Engagement, John Andy Wood, Cyril Logar, William Riley

Atlantic Marketing Journal

The paper reviews and explains a new course format at West Virginia University. The content of this course focuses on initiating exporting by companies located in the home state of the university. The attendees include university students and representatives of companies that are interested in starting to export. The content of the course and the participation by company representatives created the need for an atypical delivery of Friday evenings and all day Saturday meeting at two to four week intervals between class sessions. Practical exporting experience is shared by experts from the Department of Commerce, the Export Council, and representative …

Engaging Students Through A Virtual Live Case, John M. Zych

Atlantic Marketing Journal

Students are motivated to engage in their education when they understand how mastery of course content will translate to practical skills needed in the job market. In marketing education, live cases often are used to help students make a clear connection between course content and its application to real-world business problems. There are times, however, when a live case is not feasible or available. For these circumstances, the author has developed an innovative approach which approximates a live case. The approach combines components of a live case with historical analysis to have students perform an in-depth market strategy analysis of …

The Collaborative Classroom: New Technology Brings New Paradigm, Ben Clapp, James Swenson

Atlantic Marketing Journal

Today, technology is the agent of change that is revolutionizing education. The collaborative classroom, where teachers and students openly gather and share information to empower one another for the purpose of learning, is quickly replacing the existing reality of the traditional classroom where teachers lecture and provide their expertise.

Collaboration is a tool used in classrooms not only to engage students but also to bring them together and teach them how to work together. Peer review is an important collaborative technique that allows students to share their work and ideas for the purposes of improvement and shared learning. With the …

Quality Of Student Effort: Improving Through Achievement Mastery And Psychological Needs, Michael W. Pass

Atlantic Marketing Journal

Instructors shaping the classroom experience with a variety of innovative teaching methods may improve the quality of student effort. This study facilitates effective innovation by developing and testing a model that shows how the quality of student effort is influenced by an achievement mastery goal orientation in tandem with the student’s fulfillment of three psychological needs. Findings reveal the influence of these factors, thus highlighting their importance and suggesting that instructors give attention to each one of them when deciding to take steps to increase student effort. Achievement Goal Theory and Self-Determination Theory are drawn upon to advance hypotheses that …

Using Technology To Teach Pricing Concepts, Kathy Winsted, Judy Graham

Atlantic Marketing Journal

This paper identifies a useful technology tool that aids in the teaching of pricing strategies and allows students to experience the interactive effects of decisions involving pricing, production levels, and promotional spend. This innovative technology tool can be easily implemented either online or in the classroom. Concepts related to pricing strategy do not typically evoke enthusiasm from students, and in many cases, both students and professors would welcome an engaging, innovative way to teach the key concepts of pricing strategy. In the past, attempts to convey pricing concepts through experiential learning have involved large-scale simulations that extend throughout the length …

Laptop Technology In Classrooms: How Student Perceptions Shape Learning And Satisfaction, P. Raj Devasagayam, Nicholas R. Stark, Ryan Watroba

Atlantic Marketing Journal

This study is based on perceptions of students regarding the integration of laptops in classroom endeavors. Empirical findings are based on data collected from a sample of 392 students in undergraduate and graduate universities in twelve states of the USA. Three key findings related to the integration of laptop technology into classrooms of higher education are reported. First relates to student perceptions and feelings surrounding laptop use in the classroom. Secondly, we report how these perceptions vary depending on personal characteristics of students. Lastly, we examine the role these perceptions play in student learning, as well as student satisfaction. Traditionally, …

Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (Iats) In Enhancing Student Learning, Ashutosh Dixit, Mayukh Dass, Glenna C. Pendleton, William J. Lundstrom

Atlantic Marketing Journal

This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.

Streets In The Sky: The Balconies Of Lima And The Road To Intercultural Competence, Sabine H. Smith, Miriam Bley

Journal of Global Initiatives: Policy, Pedagogy, Perspective

The KSU country-study program ("Year of Peru") forms the backdrop to this descriptive case study. German and Spanish faculty explored the research question: "How does intercultural inquiry anchored in discipline-based methodology help advance intercultural competence in undergraduate learners?" According to national standards, students attain learning outcomes, for example, by examining cultural "products" (e.g. balconies), in connection with cultural practices and perspectives (ACTFL, 2006). In studying "products" of different countries (e.g. Peruvian and German balconies) and by engaging in level-appropriate intercultural inquiry, learners develop knowledge, ski lls, and dispositions- key components in advancing intercultural competence.

Facilitating Executive Learning: Development And Application Of A Conceptual Model, Anthony J. Mento, Raymond M. Jones

Journal of Executive Education

We developed our required ten-week Executive MBA Leading Organizational Change course to specifically maximize meaningful learning according to the stipulations of Ausubel’s (1968) cognitive assimilation theory. The centerpiece of our work is the implementation of an eight-step explicit conceptually transparent learning model whose components are internally consistent and require the assimilation of new concepts and propositions into existing conceptual frameworks held by the learner. Concept maps (Novak, 1998), which are presented, help explicate our model, and generalizations to other learning milieus are addressed. While we address specific strengths and weaknesses with our approach, we conclude that we have met Ausubel’s …

E.M.B.A. International Field Studies: A Comparative Perspective, John S. Cotner, Darlene Brannigan Smith

Journal of Executive Education

Almost 80% of EMBA programs include a significant international study experience. The content and process, though, vary considerably in length, location, and method. To provide insight to the scope, format, of different approaches, the researchers conducted extensive interviews with 40 EMBA program directors. Results of the investigation are presented providing information that EMBA directors, faculty and administrators may find useful in improving the quality and effectiveness of their international field studies.

Adapting Stock-Trak® In Executive M.B.A. Investment Education, Weiyu Guo, Curt Bayer, Dave Blair

Journal of Executive Education

STOCK-TRAK®’s on-line stock market game, adapted to the Executive M.B.A. format, provides a valuable, motivational learning tool for the program’s more mature and experienced students. At the University of Nebraska at Omaha, Executive MBA student reaction to STOCK-TRAK® has been overwhelmingly positive each of the three years it has been employed. Given Executive M.B.A. programs’ focus on applicative knowledge, STOCK-TRAK® provides a relevant, hands-on investment experience that promotes learning, retention and application. Educational values derived from use of STOCK-TRAK® can be better assured by understanding the limitations of the game, particularly when employed in an Executive M.B.A. program delivery format.

University Certification Of Work-Based Learning In The U.K., Christopher Prince

Journal of Executive Education

This paper explores a number of important issues surrounding the certification of work-based learning (known as accreditation in the UK) for the award of university level qualifications. The paper is divided into two main sections. Section one of the paper defines, and explores the historical development of work-based certification and qualifications in the UK. This is followed in section two by defining various types of certification that are open to organizations, drawing upon real life case histories. The paper concludes by highlighting a number of factors certificating institutions and potential clients should consider when entering the certification marketplace.

The Enron/Andersen Collapse: Ongoing Implications For Executive M.B.A. Programs, David J. Springate

Journal of Executive Education

[This article is based on David Springate’s presentation at the 2002 E.M.B.A. Council meeting in Keystone, Colorado, USA.]

The premise of this article is that we can help develop leadership among the business men and women that are our executive students and, at the same time, serve society and the economy better if we move to modify Executive MBA programs given recent events. Given corporate and ethical lapses by some executives, our programs need some new emphasis, courses and exposures. Parts of our existing programs need tweaking. Further there is need for increased emphasis on judgment formation. I offer below …

An Integrated Emba For An Integrated World, Douglas R. Moodie, Deborah M. Roebuck

Journal of Executive Education

Internal and external stakeholders to the academic community have expressed concern about the MBA and have urged systemic transformation in curriculum content and course delivery. Corporations want business leaders who can provide creative solutions for problems that cut across business functions. Organizations want business graduates who have been taught how to think about business not as a series of functional smokestacks but as an integrated whole.

Toward A Competency Model For Directors Of Management And Executive Development, Jan Varner, Barry Bales, William Lindsey

Journal of Executive Education

In addition to academic programs, many universities across the country offer continuing professional development courses and programs through centers focused on management and executive development. Although these centers fall under the broad umbrella of continuing education, the location of these centers in schools of business or public affairs and their program emphasis on management development cause these centers to differ from traditional divisions of continuing education. The general dividing line between management/executive development and continuing education lies in audience focus and reporting hierarchy within the institution.

Strategic Planning For University-Based Executive Education Programs: Success Factors And Design Alternatives, Newton Margulies, Jack R. Gregg

Journal of Executive Education

There appears to be a growing interest among B-schools in providing continuing management education. The trend toward meeting demands of changing business and learning environments – and responding to the obsolescence of various management disciplines -- has encouraged growth in non-degree, professional development programs. Some of these programs are generic in nature, while others are more specialized, depending on the perceived strengths and interests of the schools and the areas faculty choose to emphasize.

Interdisciplinary Learning In An Emba: Making It Happen, Stephen A. Stumpf, Walter G. Tymon

Journal of Executive Education

The Executive MBA (EMBA) market, once a niche market served by the most elite schools, has become highly competitive. This competition is being driven by an increase in the number of B-schools offering an EMBA, corporations reducing their level of support for employees interested in an EMBA, and changes in the work histories and occupations of EMBA applicants. With the increased competition, EMBA programs have had to actively market and sell their programs to corporations and prospective students. Most B-schools have chosen one of three approaches: [1] promote the B-School brand while offering essentially the same curriculum to MBAs and …

Analyzing E.M.B.A. Student Feedback, Ernest A. Capozzoli, David Gundersen

Journal of Executive Education

The results of an executive Masters of Business Administration (MBA) program assessment are analyzed and interpreted against the backdrop of increasing competition between universities to attract and retain qualified students. The public education environment is currently in a turbulent state. This turbulence is in part caused by such factors as: reductions in public funding for higher education due to constrained state budgets, student expectations, requirements imposed by accrediting bodies, and other outside constituencies requesting more accountability. The pressure to hold education institutions accountable is increasing at a rapid rate. To provide a measure of accountability and quantify program quality, education …

The Experiences Of Adult Education Instructors Adapting To The Online Teaching And Learning Environment, Janet Groen, Myra Baynton, Jo-Anne Willment, Lorraine Slater

Journal of Executive Education

This case study tracks the narrative journey of four faculty women as they discovered ways to handle the transitional experience of moving from face-to-face classroom teaching into an online asynchronous adult learning environment. It is the intention of the study that, by documenting the experiences of these faculty, we will be able to provide recommendations that will assist and support other faculty beginning to teach in an online environment.

Outcomes-Based Courses: Using Pre And Post Course Measurements To Examine And Enhance Course Success, Jocelyn Lockyer, Richard Ward, Herta Fidler, John Toews, Margaret Churcher

Journal of Executive Education

Questionnaire-based pre/post course testing can be used to extend the cognitive processes provided in short (2- to 6-hour) courses. When participants participate in pre-and post-course assessments and implement the changes they commit to at the end of a course, course designers can have an impact on knowledge and workplace practices. A carefully designed pre-course assessment offered prior to an educational activity can help professionals draw upon their workplace experiences prior to a course and during that course.

Integrated Team Development Methodologies For Managers In An E.M.B.A. Program: A Case Study, Anthony J. Mento, Raymond M. Jones, Harsha B. Desai

Journal of Executive Education

Established in 1973, Loyola College’s Executive MBA (EMBA) program is one of the first ten such programs in the United States. A primary focus of our program is the development of effectively functioning executive teams. The main contribution of our paper is the integration of several creative team development methodologies that are applied over the course of the EMBA program. Specific practices are described which are transferable to a broad range of organizational contexts. The paper concludes with a set of lessons learned regarding team functioning based on our collective forty-four years experience in executive development and education.

E.M.B.A.: One-Year Versus Two-Years?, Harold F. Rahmlow, John Panaseny

Journal of Executive Education

Saint Joseph’s University’s Executive MBA Program, which began in 1990, is an innovative graduate degree program for experienced managers and emerging business leaders. The program provides a challenging, interactive learning environment to help working professionals realize their full leadership potential and prepare for the challenges of senior management positions. This non-traditional program encourages students to risk, probe and solve problems in a multi-task format.

Terms Of The Contract: The Role Of Ethics In Higher Education, Betty L. Siegel, S. Craig Watson

Journal of Executive Education

The subject of ethics is never far from the surface in most university classrooms. Imagine, for example, a literature professor teaching the close of Saul Bellow’s novel Mr. Sammler’s Planet. In the novel’s powerful final scene, the main character sits at the deathbed of a lifelong friend and quietly speaks a prayer, asking God to watch over the soul of his friend, someone who met at all costs the “terms of his contract, the terms which, in his inmost heart, each man knows. As I know mine. As all know. For that is the truth of it—that we all know, …

Teaching Business Ethics At A Distance, William I. Sauser Jr.

Journal of Executive Education

Without question “business ethics” is one of the hot topics of the day. Over the past months we have seen business after business charged with improper practices that violate commonly-accepted ethical norms. This has led to a loss of confidence in corporate management, and has had severe economic consequences. From many quarters business educators have heard the call to put more emphasis on ethical practices in their business courses and curricula. This paper describes an innovative method used to teach business ethics to Executive MBA students using distance education methodology. Now in its second year of inclusion within the curriculum …

The Balanced Scorecard And Curriculum Integration In An Executive Mba Program, Darlene Brannigan Smith, Harold D. Fletcher

Journal of Executive Education

The Executive MBA Program at Loyola College recently undertook a comprehensive revision of its program. The goal of this revision was to develop a program that provided an integrated and systematic view of the enterprise, along with a basic understanding of all management functions and a cross-functional approach to complex organizational issues. To achieve these goals, the Balanced Scorecard became a key, integrating component in the second year curriculum. This paper presents the development of the EMBA program, in general, and demonstrates the use of the Balanced Scorecard as an integrating framework.

Training New Executive Mba Faculty And Staff: A Case Approach, Daniel M. Gropper

Journal of Executive Education

Teaching new faculty and staff how to handle Executive MBA students can be an interesting challenge. Even skilled and experienced educators may not be prepared to translate what has worked well for them with other student groups to the EMBA world.

It is generally well established that case teaching can be an effective way to teach Executive level students (Barnes, et. al. 2001). They engage in active learning, and often can bring their experiences to bear on issues in a case that others did not see.

Epiphany: A Story Of Improving Teaching Effectiveness In An Executive Mba Economics Course, Anthony J. Mento, John Larson

Journal of Executive Education

This paper discusses the reengineering of an executive MBA economics principles course. Traditional lecture-test structure was changed to a seminar style. Events leading to this change are described. Many years of evaluation results are presented to quantitatively and qualitatively depict the dramatic impacts of the changes. Learning theories that help explain the effects are then discussed, especially as they may help others redesign their teaching methodologies. Non-theoretic learning strategies for students and seven research-based principles for more effective teaching are also presented to help explain the results achieved.