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Open Access. Powered by Scholars. Published by Universities.®

2013

Australian Catholic University

Integrated marketing

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Full-Text Articles in Education

Alcohol Advertising During Televised Australian Football Finals, Sandra C. Jones, Lance Barrie, Michael Chapman, Nicholas J. Corr, Sondra Davoren Jan 2013

Alcohol Advertising During Televised Australian Football Finals, Sandra C. Jones, Lance Barrie, Michael Chapman, Nicholas J. Corr, Sondra Davoren

Faculty of Health Sciences Publications

Alcohol marketing during sport, and alcohol industry sponsorship of sporting events, is highly lucrative; however, concerns have been raised over the impact on child and adolescent viewers of repeated exposure to alcohol marketing messages. The aim of this research project was to investigate the amount and type of alcohol marketing during two major sporting events in 2012 - the semi-finals and grand final of the AFL and NRL. The broadcasts of these six games were audited for alcohol advertisements and other advertising communications. Almost one-fifth of the screen time included alcohol marketing. Policy and practice implications of these findings are discussed.