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Full-Text Articles in Education
An Item Response Curves Analysis Of The Force Concept Inventory, Gary A. Morris, Nathan Harshman, Lee Branum-Martin, Eric Mazur, Taha Mzoughi, Stephen D. Baker
An Item Response Curves Analysis Of The Force Concept Inventory, Gary A. Morris, Nathan Harshman, Lee Branum-Martin, Eric Mazur, Taha Mzoughi, Stephen D. Baker
Faculty and Research Publications
Several years ago, we introduced the idea of item response curves (IRC), a simplistic form of item response theory (IRT), to the physics education research community as a way to examine item performance on diagnostic instruments such as the Force Concept Inventory (FCI). We noted that a full-blown analysis using IRT would be a next logical step, which several authors have since taken. In this paper, we show that our simple approach not only yields similar conclusions in the analysis of the performance of items on the FCI to the more sophisticated and complex IRT analyses but also permits additional …
Social Media: Changing Advertising Education, Deborah A. Lester
Social Media: Changing Advertising Education, Deborah A. Lester
Faculty and Research Publications
Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …