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Sailing Blue Oceans In Search Of Blue Ribbons: A Case Study Of The Application Of Reconstructionist Strategy In Collegiate Business Schools, Shay Denton Scott

Doctoral Dissertations

Business schools are facing an increasingly competitive marketplace driven by the globalization of management education and the many new entrants providing educational and research services within this space. School rankings have become a substitute for independent assessments of quality by constituencies, often driving schools toward isomorphism in bids to climb higher in the rankings. Business school leaders need to fully understand their strategic options as they lead their schools during this challenging time. The purpose of this case study was to explore the pursuit, implementation, and potential performance effects of a type of reconstructionist strategy, Blue Ocean Strategy, within the …