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A Qualitative Analysis Of Small Business Owner-Managers' Participation And Learning In An Online Discussion Forum : Not Quite Paradise Found, Tara Laureen Smith

Theses: Doctorates and Masters

Small business owner-managers (SBOMs) are a difficult group to engage in formal face-to-face training and learning activities. Research to encourage SBOMs' participation has focused on two main themes: first, trying to ascertain why they do not attend training and, second, determining their learning preferences. They are reluctant to attend formal training because they prioritise business operations (no time to attend training), perceive training as a poor return on investment, have negative perceptions of training and education, and believe the training provision often does not meet their needs. In terms of their learning preferences, it is clear that SBOMs prefer informal, …