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Media And Youth Identity In Pakistan: Global-Local Dynamics And Disjuncture, Al-Karim Datoo

Institute for Educational Development, Karachi

The paper critically analyzes the engagement of a group of Pakistani urban youth with global cultural flows through media, and their responses to those flows. The discussion mainly centres around an analysis of a re-make of a drama-skit performed by a group of Pakistani urban high school youth during their school’s annual function which could be regarded as a kind of satire providing a cultural critique on the way cultural globalization, through media (especially cultural production through Indian Bollywood film/soap media-industry), is influencing urban Pakistani youth's perception of 'local' values, norms and identities. For the analysis, the paper draws upon …