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Towards Non-Prescriptive Issues: A Teaching Framework For Selecting Marketing Dissertation Topics, Conor Horan
Towards Non-Prescriptive Issues: A Teaching Framework For Selecting Marketing Dissertation Topics, Conor Horan
Conference papers
There is a significant absence in academic literature, textbooks and practical teaching tools for advising or guiding student learning, in a practical non-prescriptive manner, toward topic selection and development. Prescriptive or rational approaches, taken by many research methods textbooks, are not adequate or sufficient when teaching this important first stage in the research process. Non-prescriptive approaches describing manageable steps should be researched more to fill this pedagogic gap. This paper attempts to promote academic discussion on a pedagogic gap that is broadly overlooked, and to examine how marketing and business academics can better instruct dissertation students in the area of …
Bar Raising Or Navel-Gazing?:The Effectiveness Of Self-Study Programmes In Eading To Improvements In Institutional Performance, Deirdre Lillis
Bar Raising Or Navel-Gazing?:The Effectiveness Of Self-Study Programmes In Eading To Improvements In Institutional Performance, Deirdre Lillis
Conference papers
Higher Education Institutes worldwide are investing significant resources in self study programmes to improve institutional performance, to enhance quality and to meet external stakeholder demands. The institutional impacts of both internally and externally mandated self study programmes is an area where little empirical research exists. A key question is whether self study programmes are effective (or otherwise) in leading to improvements in institutional performance and the reasons why. Covering an eight year period, from 1997–2006, this paper reports on the use of systematic evaluation methodology (Rossi et al., 2003) to evaluate the effectiveness of three self study programmes in leading …