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Open Access. Powered by Scholars. Published by Universities.®

2002

Educational Administration and Supervision

Dissertations

Notre Dame University--Funds and scholarships.

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A Rhetorical Analysis Of Theodore Hesburgh's Fund-Raising Speeches For The University Of Notre Dame, Peggie Mathaba Ncube Jan 2002

A Rhetorical Analysis Of Theodore Hesburgh's Fund-Raising Speeches For The University Of Notre Dame, Peggie Mathaba Ncube

Dissertations

Problem Statement. Literature reveals that college or university presidents play a key role in raising funds for their institutions. These roles are well documented, and yet many presidents face challenges in raising adequate funds for their institutions. Success stories of some university presidents are recorded, but no research has studied their rhetoric in raising funds in an attempt to uncover their formula for success. One such president is Theodore Hesburgh of the University of Notre Dame.

Methodology. This study assumes a rhetorical design, specifically the Burkean dramatistic approach to analyze Theodore Hesburgh's fund-raising speeches to the alumni of the …