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Strategic Planning In Academe, Frank Cortez Flores

Frank Cortez Flores

American higher education has been in a state of transition and upheaval since the founding of Harvard College in 1636, which is generally credited with the beginning of higher education in America. However, in an era of rapidly accelerating change, higher educational institutions today are confronted with a crisis of purpose, erosion of traditional values, declining public support, increasing competition for scarce resources, demands for accountability and a struggle for survival. At no time in the history of American higher education has it been more important for decision makers in colleges and universities to understand the dynamics of strategic planning …