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Analysis Of Fund-Raising Activities In Regard To Alumni Giving At Bethel College, Homer W. Drew
Problem. This study addressed the problem of how small Christian institutions of higher education may best organize and manage their fund-raising programs to maximize alumni support. The purpose of this study was to investigate and analyze what would be the best strategy in working with alumni.
Method. An experimental design was used with a pre-test/post-test control group. Six different treatments for stimulating alumni giving were studied: "Dear Friend" letter, telethon, personalized letter, gimmick letter, incentive letter, and personal visitation. The study was limited to Bethel College and included three hundred alumni randomly selected and given one of the six ...