Education Commons^™

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

Institutional Factors Supporting The Enrollment And Persistence Of African-American Males In Virginia Community Colleges, Alfred A. Roberts

Educational Foundations & Leadership Theses & Dissertations

The participation and persistence rates of African-American males in American institutions of higher education consistently trail those of other ethnic and gender subgroups. These national enrollment, graduation, and transfer statistics are reflected in the member institutions of the Virginia Community College System (VCCS). The purpose of this study was to determine which of the 23 member colleges of the Virginia Community College System (VCCS) have been able to enroll and graduate or transfer the highest proportional number of African-American male students and to identify the institutional characteristics and practices that best predict the enrollment and persistence of African-American males.

The …