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Theses/Dissertations

2009

OTS Master's Level Projects & Papers

Healthcare

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Attaining Competitive Advantage: The Impact Of Using Online Communication Strategies For Healthcare Organizations, Kimberly Morgan Jan 2009

Attaining Competitive Advantage: The Impact Of Using Online Communication Strategies For Healthcare Organizations, Kimberly Morgan

OTS Master's Level Projects & Papers

The problem of this study was to determine if there is a competitive advantage for healthcare organizations which implement effective online communication strategies for their patients.